pop-up Archives | Be Korea-savvy
Karl Lagerfeld’s Design Legacy Lands in Seoul with Immersive Pop-Up by CJ OnStyle

Karl Lagerfeld’s Design Legacy Lands in Seoul with Immersive Pop-Up by CJ OnStyle

SEOUL, May 17 (Korea Bizwire) — The iconic world of Karl Lagerfeld, the late German designer renowned for his work with Chanel and Fendi, is coming to life in one of Seoul’s trendiest neighborhoods as CJ OnStyle opens an immersive pop-up store in Seongsu-dong, a rising hub of South Korean fashion culture. Running from May 17 [...]

LG’s Innovative Massage Chair Takes Center Stage at Seoul Pop-Up Stores

LG’s Innovative Massage Chair Takes Center Stage at Seoul Pop-Up Stores

SEOUL, Sept. 13 (Korea Bizwire) — LG Electronics is setting up a temporary store where you can try out their new massage chair called “Healing Me Arte.” This store will be located in two places in Seoul: Alver Coffee Gangnam, a café in Gangnam-gu, and Schedule Corp’s Cheongdam branch, a fancy restaurant. You can visit [...]

Department Stores Turn to Pop-Ups to Attract Young Consumers

Department Stores Turn to Pop-Ups to Attract Young Consumers

SEOUL, June 28 (Korea Bizwire) – South Korea’s department store chains have been opening a series of pop-up stores to showcase new and captivating products, positioning themselves as trendsetters for individuals in their 20s and 30s. Hyundai Seoul solidified its trendsetting status by launching over 250 pop-up stores last year, attracting more than 2 million [...]