SEOUL, Dec. 25 (Korea Bizwire) — Hirari Yamauchi, a 48-year-old Japanese housewife, and her teenage daughter flew to South Korea for a two-day trip this week, solely for a highly anticipated visit to a pop-up store themed around K-pop boy band BTS currently open in Seoul. The mother and daughter discovered BTS a year ago [...]
SEOUL, Dec. 9 (Korea Bizwire) — A BTS pop-up store will be reaching the ARMY (BTS fans) in Mexico next week. Big Hit Entertainment, the agency managing global K-pop sensation BTS, announced that House of BTS in Mexico City will open at Plaza Carso, a shopping mall in Mexico City, from December 13 until January [...]
SEOUL, Oct. 21 (Korea Bizwire) — With the official opening of BTS’ pop-up store on Friday, “House of BTS” has been filled with fans from all around the world. The store opens from 10 a.m., but a number of fans waited for the store to open from dawn. Decorated from the first basement level to [...]
SEOUL, Oct. 10 (Korea Bizwire) — K-pop world stars BTS will open a pop-up store in southern Seoul this month to entertain fans with artworks and fan merchandise, the band’s management agency said Thursday. The pop-up store, “House of BTS,” will open at a four-story building in Seoul’s posh district of Gangnam next Tuesday, according [...]
SEOUL, Jul. 2 (Korea Bizwire) — Hite Jinro Co., a major South Korean liquor producer, said Monday that it had held a series of promotional events in Paris, France, and London, England, to introduce Korean liquor. Hite Jinro opened a pop-up store dubbed “Corea Spirit 2019″ in Paris on May 29, and previously held a [...]
SEOUL, May 23 (Korea Bizwire) — In-N-Out Burger, a popular American hamburger franchise, opened a pop-up store on Wednesday in Gangnam, Seoul, drawing hundreds of visitors. People began lining up at the store from 6 a.m. to try out what can otherwise be tasted only in America. The 250 burgers prepared for the day sold [...]
SEOUL, Jan. 25 (Korea Bizwire) — A Swedish cultural café led by Volvo Car Korea opened in Garosugil, Sinsa-dong on January 22. ‘The House of Sweden,’ is a pop-up store by Volvo Car Korea that showcases Volvo’s brand history and identity and several cultural activities regarding Swedish culture. Visitors can have a taste of Sweden’s unique coffee [...]
SEOUL, May 13 (Korea Bizwire) – A pop-up store seems to be the latest obsession of Korea’s fashion industry. Not only does a pop-up store provide an easy access to the latest trends to the fashion-conscious but also it can represent the brand image in a short period of time. Shoe maker Caterpillar by fashion [...]