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Court Rules 1+1 Promotions are Not ‘False Advertising’ if the Product is Cheaper than the Original Price

Court Rules 1+1 Promotions are Not ‘False Advertising’ if the Product is Cheaper than the Original Price

SEOUL, Feb. 11 (Korea Bizwire) — A South Korean court has ruled that 1+1 purchasing events cannot be seen as ‘exaggerated advertisements’ if the price of the product is cheaper during the event. Seoul High Court, in a case filed by hypermarket chain operators Homeplus Co. and Homeplus Stores Co. against the Fair Trade Commission [...]