PromotiON Archives | Be Korea-savvy
Samsung Steps Up Galaxy S10 Promotion Ahead of Launch

Samsung Steps Up Galaxy S10 Promotion Ahead of Launch

SEOUL, Feb. 18 (Korea Bizwire) — Samsung Electronics Co. is stepping up efforts to draw consumer attention to its new flagship smartphone, the Galaxy S10, ahead of its official launch in early March, company sources said Monday. The South Korean tech giant plans to throw parties with K-pop stars for Galaxy smartphone users in Seoul, [...]

Gov’t to Boost Policy Support for Social Impact Investments

Gov’t to Boost Policy Support for Social Impact Investments

SEOUL, Apr. 4 (Korea Bizwire) — The government will increase its policy support for public financial institutions so they can make more social impact investments, officials said Wednesday. Unlike charities or donations, so-called impact investments are aimed at offering funds to small companies or cooperatives for social causes that can generate financial returns. Chairing a [...]

For Low Cost Carriers, “Corporate Promotion Programs” a New-Found Cash Cow

For Low Cost Carriers, “Corporate Promotion Programs” a New-Found Cash Cow

BUSAN, Dec. 23 (Korea Bizwire) – “Corporate promotion programs” offered by local low-cost carriers have become extremely popular, and fruitful, for both airlines and their passengers. These types of programs, simply put, provide discounts on fares for all employees from affiliate companies, year-round. For instance, the journey from Seoul to Busan, a popular air route [...]

Government Provides Subsidies to Scrap Old Diesel Vehicles

Government Provides Subsidies to Scrap Old Diesel Vehicles

SEOUL, Dec. 5 (Korea Bizwire) – A bit of good news for old diesel car owners. Starting Monday, the government is offering an exemption of up to 1.43 million won ($1,217) in new vehicle purchasing taxes for those who junk diesel cars that are over 10 years old, a revision to the Restriction of Special [...]

High Ranking Government Officials Shun Promotion amid Political Crisis

High Ranking Government Officials Shun Promotion amid Political Crisis

SEJONG, Nov. 28 (Korea Bizwire) – Directors in the Ministry of Culture, Sports and Tourism have been ill at ease recently because of the chance that they might be promoted to the top position in a personnel realignment of high ranking officials that could happen as early as next month. Government officials have long been [...]

Whiskey Companies Break Agreement, Launch Promotions

Whiskey Companies Break Agreement, Launch Promotions

SEOUL, June 23 (Korea Bizwire) – A prolonged economic slump and changes in drinking culture have cornered the whiskey market to the point where the industry has fallen into cutthroat competition, with companies breaking a voluntary agreement signed under the direction of a supervisory agency, the National Tax Service. Diageo Korea and Pernod Ricard Korea, the [...]

Korea Appoints First Black Belt Prosecutors

Korea Appoints First Black Belt Prosecutors

SEOUL, June 7 (Korea Bizwire) – Korea has appointed its initial ‘first-degree master prosecutors’.  The three prosecutors are being referred to as ‘black belt prosecutors’ for their exceptional expertise in criminal investigations.  The policy to appoint authorized master prosecutors was first implemented in 2013 by the Prosecutor’s Office. Only the best prosecutors from 173 investigative [...]

Asia’s Largest Drugstore Opens Online Shopping Site in Korea

Asia’s Largest Drugstore Opens Online Shopping Site in Korea

SEOUL, April 1 (Korea Bizwire) – Watsons, Asia’s largest drugstore, is launching its first official online shopping site (https://shop.watsons.co.kr) and mobile application on April 2. Watsons Korea explains that the online mall and mobile application will hold all of the various brands offline Watsons stores have in stock. To celebrate the opening, customers who sign [...]

LG’s History of Bad Marketing Continues at Epic Go Match

LG’s History of Bad Marketing Continues at Epic Go Match

SEOUL, March 17 (Korea Bizwire) – LG Electronics has been criticized for another misplaced marketing agenda following the epic match between professional Go player Lee Se-dol and AlphaGo. Lee wore a shirt that had the characters ‘G5’ embroidered on the sleeve. The G5 is expected to be the next smartphone to be launched by Lee’s long time [...]