Hyundai to Discontinue PYL Marketing While Launching New Veloster, i30 and i40

SEOUL, Dec. 24 (Korea Bizwire) — Hyundai Motor will discontinue its “PYL” (Premium Younique Lifestyle) marketing campaign targeting young consumers from the next year. The three models that constituted the backbone of the PYL marketing including the Veloster, i30 and i40 will instead try to boost sales through launch of new models. According to automotive industry sources [...]