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Hyundai’s Santa Fe Slips as Kia’s Sorento Tightens Grip on Midsize SUV Market

Hyundai’s Santa Fe Slips as Kia’s Sorento Tightens Grip on Midsize SUV Market

SEOUL, Feb. 3 (Korea Bizwire) — Hyundai Motor’s Santa Fe, the company’s flagship midsize sport utility vehicle, is struggling to regain its footing in South Korea, falling out of the domestic top 10 sales rankings for a third consecutive month. The Santa Fe sold 3,379 units in January, according to Hyundai, trailing not only fellow sport [...]

Sorento Overwhelms Santa Fe in Competition for Top Spot in Mid-Sized SUV Market

Sorento Overwhelms Santa Fe in Competition for Top Spot in Mid-Sized SUV Market

SEOUL, Oct. 6 (Korea Bizwire) – In the competition of new car sales, Kia’s Sorento has maintained its edge over Hyundai’s Santa Fe. The Sorento offers both internal combustion and hybrid models, whereas the Santa Fe only comes with conventional powertrain options, although Hyundai is expected to release a hybrid model later this month.  According to [...]

Hyundai’s New Santa Fe Shows Off Its Superior Value Proposition Ahead of U.S. Debut

Hyundai’s New Santa Fe Shows Off Its Superior Value Proposition Ahead of U.S. Debut

ILSAN/PAJU, South Korea, Feb. 21 (Korea Bizwire) – Hyundai Motor Co.’s all-new Santa Fe sport-utility vehicle showed off its superior value proposition on the roads near Seoul ahead of its planned launches in global markets, starting with the United States this summer. In the 100 minutes-long 120 kilometer course through the towns of Ilsan and Paju, just northwest of the capital city, the fully-revamped Santa Fe, [...]

Hyundai’s Antarctic Expedition Ad Gets 100 Million Views on YouTube

Hyundai’s Antarctic Expedition Ad Gets 100 Million Views on YouTube

SEOUL, June 7 (Korea Bizwire) – Hyundai’s latest ad – inspired by Sir Ernest Henry Shackleton’s expeditions to the Antarctic – has attracted more than 100 million views on YouTube, becoming the world’s first car campaign video to achieve the milestone, announced Hyundai’s ad affiliate Innocean Worldwide on Tuesday.  The British polar explorer, among many [...]

Hyundai Santa Fe SUV Crosses Antarctica

Hyundai Santa Fe SUV Crosses Antarctica

SEOUL, April 20 (Korea Bizwire) – Hyundai Motor Co., South Korea’s top carmaker, on Thursday kicked off its latest global brand awareness campaign which contains an Antarctic crossing by its Santa Fe sport utility vehicle (SUV).  In the ‘Shackleton’s Return’ brand campaign, Patrick Bergel, the great grandson of Irish-born British explorer Sir Ernest Shackleton, made [...]