Santa Fe Archives | Be Korea-savvy
Sorento Overwhelms Santa Fe in Competition for Top Spot in Mid-Sized SUV Market

Sorento Overwhelms Santa Fe in Competition for Top Spot in Mid-Sized SUV Market

SEOUL, Oct. 6 (Korea Bizwire) – In the competition of new car sales, Kia’s Sorento has maintained its edge over Hyundai’s Santa Fe. The Sorento offers both internal combustion and hybrid models, whereas the Santa Fe only comes with conventional powertrain options, although Hyundai is expected to release a hybrid model later this month.  According to [...]

Hyundai Unveils All-new Santa Fe SUV Ahead of Launch in August

Hyundai Unveils All-new Santa Fe SUV Ahead of Launch in August

SEOUL, July 18 (Korea Bizwire) — Hyundai Motor Co., South Korea’s biggest carmaker by sales, on Tuesday unveiled the design of the all-new Santa Fe SUV ahead of its planned world premiere in August. The fifth-generation Santa Fe is a full-change model from the fourth-generation one released in 2018. It comes with a maximized rear [...]

Hyundai’s New Santa Fe Shows Off Its Superior Value Proposition Ahead of U.S. Debut

Hyundai’s New Santa Fe Shows Off Its Superior Value Proposition Ahead of U.S. Debut

ILSAN/PAJU, South Korea, Feb. 21 (Korea Bizwire) – Hyundai Motor Co.’s all-new Santa Fe sport-utility vehicle showed off its superior value proposition on the roads near Seoul ahead of its planned launches in global markets, starting with the United States this summer. In the 100 minutes-long 120 kilometer course through the towns of Ilsan and Paju, just northwest of the capital city, the fully-revamped Santa Fe, [...]

Hyundai Santa Fe SUV Crosses Antarctica

Hyundai Santa Fe SUV Crosses Antarctica

SEOUL, April 20 (Korea Bizwire) – Hyundai Motor Co., South Korea’s top carmaker, on Thursday kicked off its latest global brand awareness campaign which contains an Antarctic crossing by its Santa Fe sport utility vehicle (SUV).  In the ‘Shackleton’s Return’ brand campaign, Patrick Bergel, the great grandson of Irish-born British explorer Sir Ernest Shackleton, made [...]

Government Investigates Potential Vehicle Defect after Fatal Hyundai Car Accident

Government Investigates Potential Vehicle Defect after Fatal Hyundai Car Accident

BUSAN, Aug. 5 (Korea Bizwire) – “What’s wrong with the car?” says a man’s voice on a vehicle’s black box camera recording.  Seconds later, the situation quickly deteriorates. An intersection appears, and the light is clearly red. But the car is not slowing down, and instead is actually accelerating. “The baby, the baby, the baby,” [...]