SEOUL, June 7 (Korea Bizwire) – Hyundai’s latest ad – inspired by Sir Ernest Henry Shackleton’s expeditions to the Antarctic – has attracted more than 100 million views on YouTube, becoming the world’s first car campaign video to achieve the milestone, announced Hyundai’s ad affiliate Innocean Worldwide on Tuesday. The British polar explorer, among many [...]
SEOUL, April 20 (Korea Bizwire) – Hyundai Motor Co., South Korea’s top carmaker, on Thursday kicked off its latest global brand awareness campaign which contains an Antarctic crossing by its Santa Fe sport utility vehicle (SUV). In the ‘Shackleton’s Return’ brand campaign, Patrick Bergel, the great grandson of Irish-born British explorer Sir Ernest Shackleton, made [...]
BUSAN, Aug. 5 (Korea Bizwire) – “What’s wrong with the car?” says a man’s voice on a vehicle’s black box camera recording. Seconds later, the situation quickly deteriorates. An intersection appears, and the light is clearly red. But the car is not slowing down, and instead is actually accelerating. “The baby, the baby, the baby,” [...]
SEOUL, May 10 (Korea Bizwire) – Hyundai Motor Co., South Korea’s leading automaker, has sold more than 4 million cars in India since its advance into the market about 20 years ago, industry data showed Tuesday. Hyundai Motor opened its local corporate body in India in 1995, with its first plant there going into operation [...]
SEOUL, Aug. 7 (Korea Bizwire) – Hyundai Motor, South Korea’s top automaker, saw its sales in China plunge over 30 percent in July from a year earlier in the face of intensifying competition from local brands, industry and company sources said Thursday. According to the sources, Hyundai Motor sold 54,160 cars last month, down from [...]
SEOUL, Aug. 4 (Korea Bizwire) — The ratio of diesel engine cars sold during the first half of the year in South Korea topped 50 percent, industry data showed Tuesday, as carmakers offered diverse models running on the cheaper fuel. According to the data, five carmakers in South Korea, including Hyundai Motor and Kia Motors, sold a [...]
SEOUL, Jan. 15 (Korea Bizwire) — Hyundai Motor’s Santa Fe SUV won the “Family Car of the Year” award for two years consecutively in the U.S. with its family-friendly driving features and improved safety. Cars.com granted the award, saying that the Santa Fe earned high scores for family activities, and strengthened safety and driving systems. [...]
FOUNTAIN VALLEY, Calif., Oct. 22 (Korea Bizwire) – The award-winning Hyundai Santa Fe and Santa Fe Sport offer more standard comfort and convenience equipment for 2015, including refinements to the steering and suspension systems. The 2015 Santa Fe Sport starts at only $24,950, excluding $875 freight charge, and is arriving in dealerships now. The electric [...]
Seoul, S. Korea, August 05 (Korea Biz Wire) — Hyundai Motor and Kia Motors’ K9 and Santa Fe received the ‘Car of the Year’ award in the Middle East for the second year in a row. With this accomplishment the two auto makers plan to increase sales in the Middle East market, while expanding its influence [...]