Shinsegae International Archives | Be Korea-savvy
Korean Cosmetics Giants Embrace ‘Hands-Off’ Approach in Indie Brand Acquisitions

Korean Cosmetics Giants Embrace ‘Hands-Off’ Approach in Indie Brand Acquisitions

SEOUL, Sept. 9 (Korea Bizwire) – K-beauty products are rapidly gaining popularity worldwide, and a wave of mergers and acquisitions is sweeping through South Korea’s cosmetics industry. In a notable trend, established cosmetics conglomerates are acquiring indie brands while promising to maintain their independence, a strategy that’s drawing significant attention.  Shinsegae International recently announced its decision [...]

Shinsegae International Sells Sneakers Made Through Collaboration with Snoop Dogg

Shinsegae International Sells Sneakers Made Through Collaboration with Snoop Dogg

SEOUL, Feb. 2 (Korea Bizwire) — South Korean fashion and cosmetics retailer Shinsegae International Inc. unveiled new sneakers made through a collaboration with American hip-hop artist Snoop Dogg. The company said it will start selling #PLEINDOGG, a sneaker collection that Swiss luxury sportswear brand Philipp Plein developed in collaboration with the U.S. rapper. Philipp Plein, [...]