shopping Archives | Be Korea-savvy
South Korean Consumers Prioritize Value in Shopping Amid High Inflation

South Korean Consumers Prioritize Value in Shopping Amid High Inflation

SEOUL, Apr. 24 (Korea Bizwire) –As high inflation persists, a majority of South Korean consumers are scouring various channels for information and prioritizing value-for-money products before making purchases, according to a survey conducted by the Korea Consumer Agency. The agency announced on April 24 the findings from an online survey conducted last month examining consumer [...]

Winter Fashion Boom: Korean Consumers Embrace Cold Weather with Shopping Frenzy

Winter Fashion Boom: Korean Consumers Embrace Cold Weather with Shopping Frenzy

SEOUL, Dec. 4 (Korea Bizwire) – As temperatures plummeted last month, consumers in South Korea wasted no time in opening their wallets wide for winter outerwear and cold-weather gear. Sports and outdoor brands, in particular, have responded with ads featuring big-name models, igniting a marketing frenzy.   According to reports from the retail and fashion industries, sales [...]

Sweltering Summer Spurs Surge in Indoor Shopping

Sweltering Summer Spurs Surge in Indoor Shopping

SEOUL, Aug. 22 (Korea Bizwire) — With the relentless summer heat persisting, there has been a rapid surge in the number of people frequenting indoor shopping venues. During the period from Aug. 1 to 15, Hyundai Department Store observed a 13 percent increase in sales across its 16 stores nationwide compared to the previous year. [...]

Smart Shopping and Tourism Service Introduced in Daegu

Smart Shopping and Tourism Service Introduced in Daegu

SEOUL, March 25 (Korea Bizwire) — The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced Wednesday the launch of the first shopping and tourism service in Dongseongno Street in Daegu, about 300 kilometers southeast of Seoul, that uses smart technology. Tourists visiting Dongseongno Street, Daegu’s most popular shopping district, can access [...]

Instagram Offers Korean Consumers Window into Online Shopping World

Instagram Offers Korean Consumers Window into Online Shopping World

SEOUL, March 11 (Korea Bizwire) — A growing number of South Korean consumers are gaining shopping information through the social media platform Instagram. Local pollster Open Survey recently conducted a survey of 1,000 local consumers. Among 675 consumers who had used Instagram within the past month, 33 percent followed the accounts of influencers, up 8.8 [...]

State-led Sales Campaign Set to End, Department Stores Report Revenue Increase

State-led Sales Campaign Set to End, Department Stores Report Revenue Increase

SEOUL, July 12 (Korea Bizwire) — A state-led sales festival designed to boost spending amid the coronavirus outbreak was set to end Sunday, with major department stores posting an increase in revenue on high demand for luxury goods. But discount store chains and traditional markets did not see intended sales-boosting impacts due mainly to a [...]

Revenge Spending and Online Shopping Boost Sales of Expensive Brands

Revenge Spending and Online Shopping Boost Sales of Expensive Brands

SEOUL, April 23 (Korea Bizwire) — Although the domestic fashion market has been hit hard by the novel coronavirus outbreak expensive brands are doing well. Despite the overall slump in consumption, industry analysts say that the pent-up desire for consumption is leading to an increase in purchases of luxury goods to display wealth. At the [...]