shopping Archives | Be Korea-savvy
Revenge Spending and Online Shopping Boost Sales of Expensive Brands

Revenge Spending and Online Shopping Boost Sales of Expensive Brands

SEOUL, April 23 (Korea Bizwire) — Although the domestic fashion market has been hit hard by the novel coronavirus outbreak expensive brands are doing well. Despite the overall slump in consumption, industry analysts say that the pent-up desire for consumption is leading to an increase in purchases of luxury goods to display wealth. At the [...]

‘Hyolo’ Marks Next Year’s Shopping Trends

‘Hyolo’ Marks Next Year’s Shopping Trends

SEOUL, Dec. 31 (Korea Bizwire) — Next year’s shopping trends are to be described by the term ‘Hyolo’, a combination of single-person economy and YOLO culture. Hyolo is a combination of the Korean term ‘holo’, referring to single-person-based economic activity, and YOLO (You Only Live Once) culture that prioritizes immediate happiness. “Next year, the MZ [...]

Shopping Keywords of the Year: One Day, One Person

Shopping Keywords of the Year: One Day, One Person

SEOUL, Dec. 6 (Korea Bizwire) — The most popular keywords in the South Korean online shopping market this year are “one day” and “one person.” Interpark, an online shopping site, said in a recent report that marketing kicked off in Korea’s e-commerce industry this year using so-called “one-day” promotions. One-day promotions refer to sales events [...]

Tourists in Seoul Turn to Clothing Instead of Cosmetics

Tourists in Seoul Turn to Clothing Instead of Cosmetics

SEOUL, Dec. 3 (Korea Bizwire) — Tourists visiting Seoul are buying more fashion products than last year, according to a recent survey. The Seoul Metropolitan Government and the Seoul Tourism Organization announced on Sunday that compared to last year, tourists in Seoul purchased fewer cosmetics and more fashion products. Querying 1,500 tourists who visited South [...]