Size Archives | Be Korea-savvy
Cars Getting Bigger as Consumer Preferences Shift

Cars Getting Bigger as Consumer Preferences Shift

SEOUL, July 3 (Korea Bizwire) — The size of vehicles in all categories, except for mini cars, is increasing compared to the past, indicating a strong preference among local consumers for larger cars. According to local market tracker CarIsYou, the overall length and width of vehicles registered in South Korea during the January to May [...]

Fashion Industry Uses ‘Real-Sized’ Mannequins to Reflect True Shape of Shoppers

Fashion Industry Uses ‘Real-Sized’ Mannequins to Reflect True Shape of Shoppers

SEOUL, Oct. 4 (Korea Bizwire) — With the rise of what is known as “the body positivity movement,” whose main purpose centers around addressing unrealistic body standards, unrealistically tall and skinny mannequins are being replaced by plus-size ones. SPAO, a specialty retailer of private label apparel (SPA) brand run by E-Land World, will introduce mannequins [...]

Food Producers Offer Upsized Products to Stimulate Consumption

Food Producers Offer Upsized Products to Stimulate Consumption

SEOUL, Feb. 21 (Korea Bizwire) — Food businesses are striving to overcome the economic slump coupled with the coronavirus outbreak. Companies are trying to approach consumers by lowering prices and increasing product size, despite various factors that negatively impact pricing. Haitai Confectionery & Foods Co., a major confectionery company in South Korea, introduced a new, [...]

Size Matters: ‘Cupped Coffee’ Products in Korea Getting Bigger

Size Matters: ‘Cupped Coffee’ Products in Korea Getting Bigger

SEOUL, July 7 (Korea Bizwire) – The Korean coffee market was valued at 5.4 trillion won ($4.66 billion) in 2015, and it’s growing fast.  Powered by the trend, convenience store coffee products, which are often bottled or packaged in plastic cups, are also becoming popular. They’re usually more affordable than street cafés (an average Americano [...]