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SM Entertainment Aims to Include More ‘Prosumer’ Fans in Biz

SM Entertainment Aims to Include More ‘Prosumer’ Fans in Biz

SEOUL, June 29 (Korea Bizwire) — Lee Soo-man, the chief producer and founder of K-pop powerhouse SM Entertainment, on Tuesday announced plans to diversify the company’s business and include more fans in the process. “Our metaverse content has been recognized for its originality through blockchain technology, and in an era where content is valued, the [...]

KAIST Teams Up with SM Entertainment for Metaverse Research

KAIST Teams Up with SM Entertainment for Metaverse Research

SEOUL, June 24 (Korea Bizwire) — KAIST, South Korea’s top science university, said Thursday it is teaming up with K-pop powerhouse SM Entertainment Co. to conduct joint research on digital avatars for virtual concerts in an effort to boost development in metaverse technology. The metaverse — a virtual environment where users interact through digital avatars [...]

New Car Launching Event, Online Concert Mixed into Virtual Showcase

New Car Launching Event, Online Concert Mixed into Virtual Showcase

SEOUL, Oct. 28 (Korea Bizwire) — South Korea’s largest entertainment and auto companies plan to introduce an unprecedented virtual showcase combining an online concert and a new car launching event next month, according to an announcement Wednesday. SM Entertainment and Hyundai Motor Co. said they will jointly unveil a new concept virtual showcase, titled “Beyond [...]

SM Entertainment, JYP Entertainment to Launch Joint Online Concert Company

SM Entertainment, JYP Entertainment to Launch Joint Online Concert Company

SEOUL, Aug. 5 (Korea Bizwire) — SM Entertainment and JYP Entertainment, two of South Korea’s leading K-pop labels and agencies, have announced the launch of a joint company for virtual concerts. The company, Beyond Live Corp. (BLC), will operate to expand the paid Beyond Live online concert series, created earlier this year between SM and [...]