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SM Entertainment Aims to Include More ‘Prosumer’ Fans in Biz

SM Entertainment Aims to Include More ‘Prosumer’ Fans in Biz

SEOUL, June 29 (Korea Bizwire) — Lee Soo-man, the chief producer and founder of K-pop powerhouse SM Entertainment, on Tuesday announced plans to diversify the company’s business and include more fans in the process. “Our metaverse content has been recognized for its originality through blockchain technology, and in an era where content is valued, the [...]

KAIST Teams Up with SM Entertainment for Metaverse Research

KAIST Teams Up with SM Entertainment for Metaverse Research

SEOUL, June 24 (Korea Bizwire) — KAIST, South Korea’s top science university, said Thursday it is teaming up with K-pop powerhouse SM Entertainment Co. to conduct joint research on digital avatars for virtual concerts in an effort to boost development in metaverse technology. The metaverse — a virtual environment where users interact through digital avatars [...]