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Study Finds High Social Media Use Linked to Negative Body Image in Elementary School Students

Study Finds High Social Media Use Linked to Negative Body Image in Elementary School Students

SEOUL, Feb. 13 (Korea Bizwire) – The results of a recent study indicate that elementary students who frequently use social media platforms like Facebook and KakaoTalk tend to have a more negative perception of their bodies. Published in the latest edition of the “Health and Social Welfare Review” by the Korea Institute for Health and Social [...]

Report: Surge in Social Media Use, Decline in Reading Among 20-Year-Olds Over Past Decade

Report: Surge in Social Media Use, Decline in Reading Among 20-Year-Olds Over Past Decade

SEOUL, Feb. 12 (Korea Bizwire) – Twenty-year-olds spend much more time on social media now than the same age group a decade ago, whereas their monthly reading time declined, a report showed Monday. The Korean Educational Development Institute surveyed 5,705 people who turned 20 in 2021, and about 23 percent of them said they use [...]

“SPARK” Trends: Insights from Shinhan Card’s Analysis of Consumer and Social Media Data

“SPARK” Trends: Insights from Shinhan Card’s Analysis of Consumer and Social Media Data

SEOUL, Jan. 18 (Korea Bizwire) — Shinhan Card recently identified “SPARK” as the defining keyword for this year’s consumer trends. This acronym encompasses five specific sub-trends: ‘Start the Time Revolution’, ‘Pivot Family Model’, ‘Age of Funflation’, ‘Ripples of Stimulating Polarization’, and ‘Keep an Eye on Tasty Entertainment’. The ‘Start the Time Revolution’ trend indicates a shift towards [...]

Consumers Cut Back on Social Media amid Economic Slump

Consumers Cut Back on Social Media amid Economic Slump

SEOUL, Feb. 21 (Korea Bizwire) — The so-called “online minimalism” effect is spreading through the online sphere as people increasingly delete their social media accounts and posts or cut back on their usage with the rising trend of practical consumption that came about in response to rampant inflation. A 31-year-old office worker Park Su-yeon recently [...]

Older Consumers More Likely to Purchase Products After Exposure to SNS Ads: Study

Older Consumers More Likely to Purchase Products After Exposure to SNS Ads: Study

SEOUL, Feb. 20 (Korea Bizwire) — Social media advertising, in general, targets young people, but older consumers are more likely to make purchases after being exposed to social media advertisements, a report showed Sunday. The report, which was published in the Journal of the Korea Contents Association, analyzed the results of a survey that the [...]

Korean Sports Stars Use Social Media to Rally Support for Aid Efforts in Turkey

Korean Sports Stars Use Social Media to Rally Support for Aid Efforts in Turkey

SEOUL, Feb. 10 (Korea Bizwire) — Korean athletes who have played for professional teams in Turkey have turned to social media in a bid to help the victims of the recent earthquakes that devastated the country. Volleyball star Kim Yeon-koung shared posts about the earthquake three times on her Instagram account. “Help Turkey!” she said, [...]

Young South Koreans Use Different Social Media Platforms Based on Their Political Beliefs

Young South Koreans Use Different Social Media Platforms Based on Their Political Beliefs

SEOUL, Feb. 1 (Korea Bizwire) — Young South Koreans in their 20s use different social media platforms based on their political sentiment, a survey showed Tuesday. The National Youth Policy Institute conducted a survey of 2,214 people from 19 to 24 years of age, in which there were more progressives (52.5 percent) than conservatives (23.8 [...]

S. Koreans’ Family-related Mentions Show Different Patterns by Social Media Channel

S. Koreans’ Family-related Mentions Show Different Patterns by Social Media Channel

SEOUL, Jan. 30 (Korea Bizwire) — When South Koreans talk about family online, they tend to share different types of information via social media channels, a government report said. The state-run Korean Institute for Healthy Family analyzed 26,994,344 data records uploaded on four social media channels from January 2017 to June 2022. In terms of [...]

New Report: Time Spent Online Falls to Pre-pandemic Levels, While Social media Use Increases

New Report: Time Spent Online Falls to Pre-pandemic Levels, While Social media Use Increases

SAN FRANCISCO, Jan. 26 (Korea Bizwire) – Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2023, their latest annual report on social media and digital trends worldwide. Digital 2023 shows that the typical internet user globally has reduced their average daily internet use by 20 minutes over [...]