SEJONG, South Korea, March 17 (Korea Bizwire) — More than 22,000 cases of suspected deceptive advertising on social media were identified in South Korea last year, as authorities intensified efforts to regulate undisclosed sponsored content. The Fair Trade Commission (FTC) released its 2024 Social Media Deceptive Advertising Monitoring Report on Sunday, revealing that 22,011 posts [...]
SEOUL, Oct. 24 (Korea Bizwire) – South Korea’s National Intelligence Service (NIS) has discovered an illicit trade of prescription ADHD medications through social media platforms, raising concerns about drug abuse among students. In a joint operation with police conducted from July to September, the NIS identified 37 chat rooms on Telegram and X (formerly Twitter) dedicated [...]
SEOUL, Feb. 13 (Korea Bizwire) – The results of a recent study indicate that elementary students who frequently use social media platforms like Facebook and KakaoTalk tend to have a more negative perception of their bodies. Published in the latest edition of the “Health and Social Welfare Review” by the Korea Institute for Health and Social [...]
SEOUL, Feb. 12 (Korea Bizwire) – Twenty-year-olds spend much more time on social media now than the same age group a decade ago, whereas their monthly reading time declined, a report showed Monday. The Korean Educational Development Institute surveyed 5,705 people who turned 20 in 2021, and about 23 percent of them said they use [...]
SEOUL, Jan. 18 (Korea Bizwire) — Shinhan Card recently identified “SPARK” as the defining keyword for this year’s consumer trends. This acronym encompasses five specific sub-trends: ‘Start the Time Revolution’, ‘Pivot Family Model’, ‘Age of Funflation’, ‘Ripples of Stimulating Polarization’, and ‘Keep an Eye on Tasty Entertainment’. The ‘Start the Time Revolution’ trend indicates a shift towards [...]
SEOUL, March 9 (Korea Bizwire) — The number of Facebook users in South Korea fell to a record low last month as a growing number of young people opted to use Instagram and other social media platforms, industry data showed Thursday. Facebook had a combined 9.79 million South Korean monthly active users (MAU) on the [...]
SEOUL, Feb. 21 (Korea Bizwire) — The so-called “online minimalism” effect is spreading through the online sphere as people increasingly delete their social media accounts and posts or cut back on their usage with the rising trend of practical consumption that came about in response to rampant inflation. A 31-year-old office worker Park Su-yeon recently [...]
SEOUL, Feb. 20 (Korea Bizwire) — Social media advertising, in general, targets young people, but older consumers are more likely to make purchases after being exposed to social media advertisements, a report showed Sunday. The report, which was published in the Journal of the Korea Contents Association, analyzed the results of a survey that the [...]
SEOUL, Feb. 10 (Korea Bizwire) — Korean athletes who have played for professional teams in Turkey have turned to social media in a bid to help the victims of the recent earthquakes that devastated the country. Volleyball star Kim Yeon-koung shared posts about the earthquake three times on her Instagram account. “Help Turkey!” she said, [...]
SEOUL, Feb. 1 (Korea Bizwire) — Young South Koreans in their 20s use different social media platforms based on their political sentiment, a survey showed Tuesday. The National Youth Policy Institute conducted a survey of 2,214 people from 19 to 24 years of age, in which there were more progressives (52.5 percent) than conservatives (23.8 [...]