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S. Korea to Ban ‘Backdoor Online Advertising’ on Social Media

S. Korea to Ban ‘Backdoor Online Advertising’ on Social Media

SEOUL, Aug. 31 (Korea Bizwire) — South Korea’s antitrust regulator said Monday that it will ban social media influencers from promoting a new product or service on their online platforms without disclosing their business ties with corporate sponsors. The Fair Trade Commission said its revised advertising guidelines will require influencers on social media platforms, such [...]

S. Korea to Ban ‘Backdoor Online Advertising’ from Sept.

S. Korea to Ban ‘Backdoor Online Advertising’ from Sept.

SEOUL, Aug. 12 (Korea Bizwire) — South Korea will ban social media influencers from pitching a new product or service on their online platforms without disclosing their business ties with corporate sponsors, officials said Wednesday. The move comes amid controversy over some famous social media influencers’ involvement in the shady practice called “backdoor online advertising.” [...]

Residents of Busan Join Trashtag Challenge

Residents of Busan Join Trashtag Challenge

BUSAN, Dec. 3 (Korea Bizwire) — Busan residents are posting pictures of themselves voluntarily picking up neighborhood trash as part of the trashtag challenge that has become popular on social media. Trashtag, combining the terms trash and tag, is an online campaign encouraging netizens to post pictures of their neighborhood before and after the voluntary [...]

Major Cosmetics Firms Fined for Misinforming Consumers on Social Media

Major Cosmetics Firms Fined for Misinforming Consumers on Social Media

SEOUL, Nov. 26 (Korea Bizwire) — Several major cosmetics companies were found guilty for misinforming consumers after paying influencers on social networks like Instagram to promote their products. The Fair Trade Commission (FTC) ordered seven companies including AmorePacific Corp., LG Household and Health Care Ltd, and L’Oreal Korea to pay 269 million won (US$228,740) in [...]

Understanding People Through Social Media “Likes”

Understanding People Through Social Media “Likes”

SEOUL, Oct. 12 (Korea Bizwire) — Data helps us understand many things about ourselves, but interpreting this data is still within the human purview, says Choi Jae-won, a big data expert and director of Daumsoft. He claimed that analysis and interpretation take on different processes, because “analysis is scientific, while interpretation solely relies on human [...]