SEOUL, March 9 (Korea Bizwire) — The number of Facebook users in South Korea fell to a record low last month as a growing number of young people opted to use Instagram and other social media platforms, industry data showed Thursday. Facebook had a combined 9.79 million South Korean monthly active users (MAU) on the [...]
SEOUL, Feb. 21 (Korea Bizwire) — The so-called “online minimalism” effect is spreading through the online sphere as people increasingly delete their social media accounts and posts or cut back on their usage with the rising trend of practical consumption that came about in response to rampant inflation. A 31-year-old office worker Park Su-yeon recently [...]
SEOUL, Feb. 20 (Korea Bizwire) — Social media advertising, in general, targets young people, but older consumers are more likely to make purchases after being exposed to social media advertisements, a report showed Sunday. The report, which was published in the Journal of the Korea Contents Association, analyzed the results of a survey that the [...]
SEOUL, Feb. 10 (Korea Bizwire) — Korean athletes who have played for professional teams in Turkey have turned to social media in a bid to help the victims of the recent earthquakes that devastated the country. Volleyball star Kim Yeon-koung shared posts about the earthquake three times on her Instagram account. “Help Turkey!” she said, [...]
SEOUL, Feb. 1 (Korea Bizwire) — Young South Koreans in their 20s use different social media platforms based on their political sentiment, a survey showed Tuesday. The National Youth Policy Institute conducted a survey of 2,214 people from 19 to 24 years of age, in which there were more progressives (52.5 percent) than conservatives (23.8 [...]
SEOUL, Jan. 30 (Korea Bizwire) — When South Koreans talk about family online, they tend to share different types of information via social media channels, a government report said. The state-run Korean Institute for Healthy Family analyzed 26,994,344 data records uploaded on four social media channels from January 2017 to June 2022. In terms of [...]
SAN FRANCISCO, Jan. 26 (Korea Bizwire) – Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2023, their latest annual report on social media and digital trends worldwide. Digital 2023 shows that the typical internet user globally has reduced their average daily internet use by 20 minutes over [...]
SEOUL, Jan. 25 (Korea Bizwire) — Seven out of 10 Korean consumers who subscribed to the accounts of social media influencers turned out to buy products after watching them, a survey has showed. According to the recent survey by the Korea Federation of Textile Industries of 653 consumers who subscribed to influencer accounts on social [...]
WASHINGTON, Dec. 6 (Korea Bizwire) — Nearly eight out of 10 South Koreans believe social media leads to more political division, with nearly as many people saying social media makes it easier for people to manipulate others, a survey showed Tuesday. However, more than 60 percent of those surveyed said social media is still a [...]
SEOUL, Oct. 30 (Korea Bizwire) — Social media and online portal operators in South Korea urged users Sunday to refrain from spreading disturbing video footage or ungrounded information about the deadly stampede at Itaewon that killed over 150 people. Kakao, the operator of No. 1 online messenger KakaoTalk, made the call in a notice to [...]