MANILA, May 29 (Korea Bizwire) — Korean dramas are not just winning hearts in the Philippines — they’re reshaping drinking habits, too. Fueled by scenes of characters sharing drinks over grilled pork belly or mixing soju and beer, a growing number of Filipinos in their 20s and 30s are embracing Korea’s iconic green-bottle liquor. At [...]
SEOUL, Jun. 18 (Korea Bizwire) — Hitejinro Co., South Korea’s leading beverage company, said Tuesday it aims to achieve 500 billion won (US$360 million) in overseas soju sales in 2030 based on overseas production and export diversification. The target figure is sharply up from Hitejinro’s annual overseas soju sales of 180 billion won for the [...]
SEOUL, May 2 (Korea Bizwire) – An investigation by the Korea Consumer Agency has revealed that “zero sugar” soju, a Korean distilled rice liquor marketed as sugar-free, offers little advantage in terms of calories or sugar content compared to regular soju. In a test of five zero-sugar soju brands sold in South Korea, the agency confirmed [...]
SEOUL, Feb. 10 (Korea Bizwire) – Exports of soju, distilled Korean liquor, topped US$100 million for the first time in 10 years in 2023, data showed Saturday. According to the Korea Customs Service, outbound shipments of soju reached $101.4 million in 2023, an increase of 8.7 percent from 2022. The last time soju exports surpassed [...]
SEOUL, Dec. 18 (Korea Bizwire) — Hitejinro Co., South Korea’s leading beverage company, said Monday it will cut the factory price of its soju products by 10.6 percent in January, helped by the government’s tax benefits. Hitejinro will deliver its soju products, Chamisul and Jinro, at 1,115 won (US$0.9) per bottle to its wholesale clients [...]
SEOUL, Dec. 5 (Korea Bizwire) — Lotte Chilsung Beverage Co., a unit of South Korea’s retail giant Lotte Group, said Tuesday it has signed an initial pact with a U.S. wine company for exports of its distilled liquor “soju” products to the U.S. market. Lotte Chilsung signed a memorandum of understanding (MOU) with California-based E [...]
SEOUL, Nov. 9 (Korea Bizwire) — Hitejinro Co., South Korea’s leading beverage company, has raised its soju and beer product prices by about 7 percent to reflect higher raw material and manufacturing costs. Hitejinro raised Chamisul soju prices by 6.95 percent and Hite, Terra and Kelly beer prices by 6.8 percent Thursday due to sharply [...]
SEOUL, Oct. 20 (Korea Bizwire) – BGF Retail, the company that operates the CU convenience store chain, announced on Thursday that its employees and CU store owners went on a trip to Dokdo as part of the “2023 Dokdo Love Support Event.” This event is part of the Dokdo Love Campaign, which BGF Retail has been running [...]
SEOUL, Aug. 2 (Korea Bizwire) — Foreigners picked soju, South Korea’s traditional distilled liquor, as the most well-known Korean alcoholic beverage, survey showed Tuesday. The Korean Food Promotion Institution conducted a survey of 8,500 respondents from 15 countries and found that 41.2 percent mentioned soju as a Korean alcoholic beverage they knew about. Following soju [...]
SEOUL, July 6 (Korea Bizwire) — Jinro, one of the most popular Korean soju brands, has been named this year’s Supreme Brand Champion by a British magazine, Jinro’s maker said Thursday. Jinro won the accolade in the annual report issued by The Spirits Business, according to HiteJinro Co. This is the first time Jinro has [...]