Streaming Platforms Invest Heavily in Exclusive Sports Broadcasting Rights as Next Big Content Strategy

SEOUL, Mar. 2 (Korea Bizwire) – The online streaming service industry is setting its sights on sports as the next major content draw, pouring significant investments into securing exclusive broadcasting rights. According to a recent report published by MezzoMedia, a digital marketing subsidiary of CJ ENM, this strategic shift aims to alleviate the financial pressures [...]