Squid Game Archives | Be Korea-savvy
Netflix’s Squid Game 2 Sparks Global Craze for Traditional Korean Games

Netflix’s Squid Game 2 Sparks Global Craze for Traditional Korean Games

SEOUL, Jan. 3 (Korea Bizwire) — The release of Squid Game 2 on Netflix has ignited global fascination with traditional Korean games, particularly the childhood pastime of “Gonggi,” a variation of jacks. Since its debut on December 26, 2024, the series has captivated audiences worldwide, logging nearly 500 million viewing hours in its first week [...]

‘Squid Game’ Amasses 480 Mln Viewing Hours, Dominates Netflix Rankings

‘Squid Game’ Amasses 480 Mln Viewing Hours, Dominates Netflix Rankings

SEOUL, Jan. 2 (Korea Bizwire) — “Squid Game” Season 2 became the most-watched show on Netflix during its release week, the streaming giant has said. According to Netflix’s Global Top 10 rankings for the week ending Sunday, the South Korean series accumulated over 480 million viewing hours. This staggering figure not only secured its position [...]

Netflix’s Global Phenomenon ‘Squid Game’ Season 2 Premieres Thurs.

Netflix’s Global Phenomenon ‘Squid Game’ Season 2 Premieres Thurs.

SEOUL, Dec. 26 (Korea Bizwire) — The highly anticipated second season of Netflix’s Korean original series “Squid Game” premieres Thursday, continuing the gripping narrative that captivated audiences worldwide. The new chapter follows protagonist Gi-hun (Lee Jung-jae), who abandons his plans to leave for the United States after winning the lethal competition. Instead, he returns to [...]

Bibigo Partners with ‘Squid Game’ for Global Food Campaign

Bibigo Partners with ‘Squid Game’ for Global Food Campaign

SEOUL, Nov. 14 (Korea Bizwire) – CJ CheilJedang’s Bibigo brand is set to launch a global collaboration with Netflix’s hit series “Squid Game” Season 2, marking a significant partnership between South Korea’s leading food brand and entertainment content. The food giant announced on November 14 that the collaborative campaign will roll out across 14 countries, including [...]

‘Squid Game’ Season 2 Raises Tension with Bold ‘O’ and ‘X’ Marks

‘Squid Game’ Season 2 Raises Tension with Bold ‘O’ and ‘X’ Marks

SEOUL, Nov. 11 (Korea Bizwire) – The upcoming “Squid Game” Season 2 will depict social divisions even more vividly, using a set design that features large “O” and “X” marks on the floor of the participants’ huge dormitory. The new addition is designed to highlight division and tension, director Hwang Dong-hyuk explained at a press [...]

Netflix Opens ‘Squid Game’ Experience in New York, Plans Global Launch

Netflix Opens ‘Squid Game’ Experience in New York, Plans Global Launch

NEW YORK, Oct. 14 (Korea Bizwire) – As Netflix gears up for the December release of “Squid Game” Season 2, the streaming giant has launched an immersive entertainment space in New York City, allowing fans to experience games similar to those featured in the hit Korean drama. The company also announced plans to open a similar [...]

Netflix Loses Users as Korean Originals Struggle; Hopes Rest on ‘Squid Game’ Season 2

Netflix Loses Users as Korean Originals Struggle; Hopes Rest on ‘Squid Game’ Season 2

SEOUL, Aug. 20 (Korea Bizwire) – Netflix, the global leader in online video streaming services, is experiencing a decline in its user base as its Korean original content continues to underperform expectations. Industry watchers are now looking to upcoming releases, including the highly anticipated second season of “Squid Game” set to premiere in December, to see [...]

Yoon Meets ‘Squid Game’ Star Lee Jung-jae, Netflix CEO

Yoon Meets ‘Squid Game’ Star Lee Jung-jae, Netflix CEO

SEOUL, Feb. 18 (Korea Bizwire) — President Yoon Suk Yeol held a luncheon meeting with Netflix co-CEO Ted Sarandos and “Squid Game” star Lee Jung-jae earlier this week, his spokesperson said Sunday. At the meeting held Saturday at his presidential residence, Yoon expressed his appreciation to Sarandos for Netflix’s investment in South Korea and called [...]