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Starbucks to Limit Number of Summer Drinks per Order to Prevent Hoarding

Starbucks to Limit Number of Summer Drinks per Order to Prevent Hoarding

SEOUL, May 12 (Korea Bizwire) — Starbucks Korea said Tuesday that customers will be able to purchase no more than 20 special drinks for each order during the company’s Summer e-frequency promotions. This measure is intended to prevent last year’s fierce competition which involved some customers hoarding drinks to win prizes. Starbucks’ “summer ready bag,” [...]

Home Cafes and Non-face-to-face Order Selected as Top Coffee Trends for 2021

Home Cafes and Non-face-to-face Order Selected as Top Coffee Trends for 2021

SEOUL, Feb. 5 (Korea Bizwire) — Starbucks Korea presented ‘HOPE’ as this year’s major coffee trend on the basis of big data it collected from the stores it operates across the country. HOPE refers to four major coffee trends: ‘Home,’ non-face-to-face ‘Order & Pay,’ ‘Personalized’ and ‘Emotional Well-being.’ The local unit of the U.S. coffee [...]

Card Issuers Appeal to Starbucks Fans with Exclusive Benefits

Card Issuers Appeal to Starbucks Fans with Exclusive Benefits

SEOUL, Jan. 25 (Korea Bizwire) — Credit card companies are competing over Starbucks Coffee Korea Co., the local unit of the U.S. coffee giant, releasing new cards with exclusive benefits including free, limited editions of smartphone cases and higher discounts. Hyundai Card Co. recently released its new Starbucks Hyundai Card, which offers Starbucks reward points [...]