SEOUL, Aug. 6 (Korea Bizwire) — MINI, BMW AG’s sub-brand for compact vehicles, has joined hands with Starbucks Korea to come up with a new style of marketing. Almost all of the limited merchandise released by the two companies has been sold out after just three days. Considering that this is a seasonal event open [...]
SEOUL, June 10 (Korea Bizwire) — Starbucks Korea, the local unit of the U.S. coffee giant, is tapping into the delivery market. The number of Starbucks outlets offering delivery services increased from six to 25 on Tuesday, with the company hoping to reach 80 to 100 stores offering delivery services in the Seoul and Gyeonggi [...]
SEOUL, June 3 (Korea Bizwire) — Starbucks Korea said Wednesday that it plans to discontinue the use of disposable cups at four of its stores on the southern resort island of Jeju from next month. On Wednesday, the local unit of the U.S. coffee giant signed a pilot program cooperation agreement with the Ministry of [...]
SEOUL, May 12 (Korea Bizwire) — Starbucks Korea said Tuesday that customers will be able to purchase no more than 20 special drinks for each order during the company’s Summer e-frequency promotions. This measure is intended to prevent last year’s fierce competition which involved some customers hoarding drinks to win prizes. Starbucks’ “summer ready bag,” [...]
SEOUL, April 22 (Korea Bizwire) — The Seoul Metropolitan Government plans to hold an eco-friendly campaign titled ‘Cup a Tree’ along with Starbucks Korea and the Seoul Green Trust to commemorate Earth Day on Thursday. As part of the campaign, the city will plant flowers and trees donated by Starbucks in certain barren locations inside [...]
SEOUL, April 7 (Korea Bizwire) – Starbucks Korea has vowed to ban the use of disposable cups at all stores in four years. The local unit of the U.S. coffee giant announced the Better Together project on Tuesday, revealing the company’s long-term strategic goals. The company first aims to introduce reusable cups at all stores [...]
SEOUL, Feb. 5 (Korea Bizwire) — Starbucks Korea presented ‘HOPE’ as this year’s major coffee trend on the basis of big data it collected from the stores it operates across the country. HOPE refers to four major coffee trends: ‘Home,’ non-face-to-face ‘Order & Pay,’ ‘Personalized’ and ‘Emotional Well-being.’ The local unit of the U.S. coffee [...]
SEOUL, Jan. 25 (Korea Bizwire) — Credit card companies are competing over Starbucks Coffee Korea Co., the local unit of the U.S. coffee giant, releasing new cards with exclusive benefits including free, limited editions of smartphone cases and higher discounts. Hyundai Card Co. recently released its new Starbucks Hyundai Card, which offers Starbucks reward points [...]
SEOUL, Dec. 13 (Korea Bizwire) – Starbucks has opened seven new stores in South Korea, bringing the total number of outlets that the U.S. coffee giant has launched since its debut here 21 years ago to 1,503 amid a coffee craze among locals, industry sources said Sunday. Five of the seven new outlets opened Tuesday [...]
SEOUL, Dec. 4 (Korea Bizwire) — Starbucks Korea announced on Thursday that it had opened a new shop where half of the employees are persons with disabilities. The new shop is located at the Central Dental Treatment Center for Persons with Disabilities within the Seoul National University Dental Hospital in Seoul. Six out of the [...]