SEOUL, Nov. 28 (Korea Bizwire) –Starbucks Korea announced on Wednesday that it will officially launch its new subscription service, Buddy Pass, on December 2 to mark its 25th anniversary. This move comes as the coffee chain faces growing challenges to maintain its once-dominant appeal in South Korea, despite expanding its retail channels, including a scenic [...]
DAEJEON, Nov. 21 (Korea Bizwire) – The ambitious plan to bring a Starbucks Reserve Roastery to a historic former government building in Daejeon has been scrapped, Mayor Lee Jang-woo announced during a city briefing on November 19. “We are discontinuing our pursuit of the Starbucks Reserve Roastery and will instead focus on restoring the former Daejeon [...]
SEOUL, Oct. 25 (Korea Bizwire) – In a sign of mounting challenges for the world’s largest coffee chain, Starbucks has withdrawn its fiscal 2025 outlook amid declining sales and profitability concerns that span from its U.S. home market to South Korea. The coffee giant reported disappointing preliminary fourth-quarter results on October 22, with global revenue falling [...]
SEOUL, Sept. 18 (Korea Bizwire) – Starbucks Korea announced on September 16 that it will introduce a new Starbucks Morning Set program, offering discounted set menus of beverages and food items until 10:30 a.m. each day. The initiative aims to cater to customers seeking a convenient breakfast option, reflecting the coffee giant’s strategic move to capture [...]
SEOUL, Jul. 31 (Korea Bizwire) – Starbucks Korea said Wednesday it will adjust most of its beverage prices to reflect surging costs of coffee beans. Starting Friday, the prices of grande-size (473 milliliters) and venti-size (591 ml) beverages will be raised by 300 won (US$0.22) and 600 won, respectively, while the price of all tall-size beverages [...]
SEOUL, May 27 (Korea Bizwire) — Starbucks Korea plans to equip all its stores nationwide with travel mug washers manufactured by LG Electronics by 2027 in a bid to reduce the use of disposable cups, officials said Monday. The plan was announced after the environment ministry forged a business agreement with Starbucks, LG Electronics and [...]
SEOUL, May 2 (Korea Bizwire) – For those sensitive to caffeine or seeking to enjoy coffee without its stimulant effects, Starbucks in South Korea offers a decaffeinated option – one out of every 11 Americanos sold is now a decaf version. Starbucks announced on May 1 that the cumulative sales of decaffeinated coffee in South Korea [...]
SEOUL, Apr. 3 (Korea Bizwire) — Baedal Minjok, or Baemin, a delivery app, said Wednesday it will begin delivering Starbucks coffee and food in South Korea from later this month as it strives to strengthen its services. Starbucks has delivered its coffee, variation beverages and food products to customers through its own app. Baemin will [...]
SEOUL, Mar. 12 (Korea Bizwire) – As the conflict between Israel and Palestine persists, K-pop artists find themselves inadvertently embroiled in the fallout from a boycott movement targeting companies perceived as pro-Israel. Recently, online communities buzzed with criticism towards Le Sserafim’s Huh Yun-jin for her consumption of Starbucks coffee, considered a trigger for the backlash due [...]
SEOUL, Feb. 28 (Korea Bizwire) – Starbucks Korea has announced a temporary halt in the sales of Perrier, a popular brand of sparkling water, starting this month due to emerging quality control issues reported by the brand’s overseas manufacturer. Perrier, a sparkling water product produced in France, holds the top market share in the global sparkling [...]