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Why is Starbucks So Popular in South Korea?

Why is Starbucks So Popular in South Korea?

SEOUL, March 20 (Korea Bizwire) – Marking its 17th anniversary last year, Starbucks Korea’s annual revenue exceeded 1 trillion won for the first time, and much attention is being paid to what is behind the international coffee giant’s long-lived success in the country. Of the 75 countries that Starbucks currently operates in, only in five [...]

Starbucks Taps Customer Suggestions to Boost Sales

Starbucks Taps Customer Suggestions to Boost Sales

SEOUL, Feb. 24 (Korea Bizwire) – Starbucks Korea is killing two birds with one stone – improving sales by making customers happier.  According to the coffeemaker Thursday, the number of participants on its mobile survey platform “My Starbucks Review” has exceeded one million. Surveys are offered to Starbucks members who use Siren Order – ordering [...]

Rising International Coffee Prices Pressuring Local Market

Rising International Coffee Prices Pressuring Local Market

SEOUL, Nov. 15 (Korea Bizwire) – Rising international coffee prices this year could hit South Korea soon, industry officials said Tuesday, although major franchises and coffee companies say they have no immediate plans for a markup.  The International Coffee Organization (ICO) in its October report noted the significant rise in coffee prices, with Robusta, used [...]

Starbucks’ Late Opening Hours in Korea Reflect Country’s Rigorous Work Culture

Starbucks’ Late Opening Hours in Korea Reflect Country’s Rigorous Work Culture

SEOUL, Nov. 7 (Korea Bizwire) – If there’s one thing about Korean culture that foreigners may find interesting, it could be the country’s nightlife. Koreans not only work late hours, but are seemingly most active at nights, and there are few city neighborhoods without 24-hour franchise cafés or restaurants on standby for late-night customers.  A [...]

Starbucks Compost Program a Win-Win

Starbucks Compost Program a Win-Win

SEOUL, June 30 (Korea Bizwire) – Starbucks Korea’s latest eco-friendly effort, using coffee grounds as compost to grow crops and purchasing the harvested products, was chosen as June’s ‘Excellent Example of Coexistent Cooperation in Agricultural Products’ by the Ministry of Agriculture, Food and Rural Affairs (MAFRA). According to the ministry, Starbucks Korea is currently supplying [...]