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Starbucks Korea Launches Subscription Service Amid Mixed Consumer Sentiment

Starbucks Korea Launches Subscription Service Amid Mixed Consumer Sentiment

SEOUL, Nov. 28 (Korea Bizwire) –Starbucks Korea announced on Wednesday that it will officially launch its new subscription service, Buddy Pass, on December 2 to mark its 25th anniversary. This move comes as the coffee chain faces growing challenges to maintain its once-dominant appeal in South Korea, despite expanding its retail channels, including a scenic [...]

Daejeon Mayor Abandons Plans for Starbucks Reserve Roastery in Historic Government Building

Daejeon Mayor Abandons Plans for Starbucks Reserve Roastery in Historic Government Building

DAEJEON, Nov. 21 (Korea Bizwire) – The ambitious plan to bring a Starbucks Reserve Roastery to a historic former government building in Daejeon has been scrapped, Mayor Lee Jang-woo announced during a city briefing on November 19. “We are discontinuing our pursuit of the Starbucks Reserve Roastery and will instead focus on restoring the former Daejeon [...]

Starbucks Faces Global Headwinds as Sales Slump, Withdraws 2025 Forecast

Starbucks Faces Global Headwinds as Sales Slump, Withdraws 2025 Forecast

SEOUL, Oct. 25 (Korea Bizwire) – In a sign of mounting challenges for the world’s largest coffee chain, Starbucks has withdrawn its fiscal 2025 outlook amid declining sales and profitability concerns that span from its U.S. home market to South Korea. The coffee giant reported disappointing preliminary fourth-quarter results on October 22, with global revenue falling [...]

Starbucks Korea Takes on McDonalds with Launch of New Morning Set Menu

Starbucks Korea Takes on McDonalds with Launch of New Morning Set Menu

SEOUL, Sept. 18 (Korea Bizwire) – Starbucks Korea announced on September 16 that it will introduce a new Starbucks Morning Set program, offering discounted set menus of beverages and food items until 10:30 a.m. each day. The initiative aims to cater to customers seeking a convenient breakfast option, reflecting the coffee giant’s strategic move to capture [...]

Decaffeinated Coffee Gains Popularity Among South Koreans Seeking Caffeine-Free Indulgence

Decaffeinated Coffee Gains Popularity Among South Koreans Seeking Caffeine-Free Indulgence

SEOUL, May 2 (Korea Bizwire) – For those sensitive to caffeine or seeking to enjoy coffee without its stimulant effects, Starbucks in South Korea offers a decaffeinated option – one out of every 11 Americanos sold is now a decaf version.  Starbucks announced on May 1 that the cumulative sales of decaffeinated coffee in South Korea [...]

K-pop Idols Face Backlash in Boycott Tied to Israel-Palestine Dispute

K-pop Idols Face Backlash in Boycott Tied to Israel-Palestine Dispute

SEOUL, Mar. 12 (Korea Bizwire) – As the conflict between Israel and Palestine persists, K-pop artists find themselves inadvertently embroiled in the fallout from a boycott movement targeting companies perceived as pro-Israel. Recently, online communities buzzed with criticism towards Le Sserafim’s Huh Yun-jin for her consumption of Starbucks coffee, considered a trigger for the backlash due [...]

Starbucks Korea Suspends Sale of Perrier Sparkling Water Amid Quality Control Controversy

Starbucks Korea Suspends Sale of Perrier Sparkling Water Amid Quality Control Controversy

SEOUL, Feb. 28 (Korea Bizwire) – Starbucks Korea has announced a temporary halt in the sales of Perrier, a popular brand of sparkling water, starting this month due to emerging quality control issues reported by the brand’s overseas manufacturer.  Perrier, a sparkling water product produced in France, holds the top market share in the global sparkling [...]