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Number of Starbucks Outlets Set To Exceed 2,100 In S. Korea This Year

Number of Starbucks Outlets Set To Exceed 2,100 In S. Korea This Year

SEOUL, Aug. 22 (Korea Bizwire) — Starbucks Korea said Friday its total number of outlets is “on track” to top 2,100 by year-end, underscoring the U.S. coffee chain’s continued growth in Asia’s fourth-largest economy. The Seattle-based coffee giant opened its first store near Ewha Womans University in Seoul in 1999 through a partnership with local [...]

At Korea’s Border, a Starbucks with a View of North Korea Draws Global Interest

At Korea’s Border, a Starbucks with a View of North Korea Draws Global Interest

GIMPO, July 8 (Korea Bizwire) –  A Starbucks nestled just 1.4 kilometers from the North Korean border is emerging as one of South Korea’s most unlikely tourist hotspots, drawing over 120,000 customers in just seven months. The store, located inside Aegibong Peace Ecological Park in Gimpo, opened on November 29, 2024, and has since attracted both [...]

Starbucks Breaks with Tradition, Launches Kiosks in Tourist Hubs

Starbucks Breaks with Tradition, Launches Kiosks in Tourist Hubs

SEOUL, May 27 (Korea Bizwire) — Starbucks is breaking from its long-standing emphasis on face-to-face interaction by introducing self-ordering kiosks in South Korea and Japan — the first such move by the global coffee chain in either country. Starbucks Korea announced on Monday that it will begin rolling out kiosks this week at a limited number [...]

Starbucks Korea Blocks Presidential Candidates’ Names as Nicknames to Uphold Political Neutrality

Starbucks Korea Blocks Presidential Candidates’ Names as Nicknames to Uphold Political Neutrality

SEOUL, May 12 (Korea Bizwire) — Starbucks Korea has restricted customers from using the names of major presidential candidates as nicknames at its stores nationwide, citing the need to prevent political controversy and maintain neutrality during the sensitive election period. As of May 12, 2025, names such as Lee Jae-myung (Democratic Party), Kim Moon-soo (People [...]

Starbucks Korea Launches Subscription Service Amid Mixed Consumer Sentiment

Starbucks Korea Launches Subscription Service Amid Mixed Consumer Sentiment

SEOUL, Nov. 28 (Korea Bizwire) –Starbucks Korea announced on Wednesday that it will officially launch its new subscription service, Buddy Pass, on December 2 to mark its 25th anniversary. This move comes as the coffee chain faces growing challenges to maintain its once-dominant appeal in South Korea, despite expanding its retail channels, including a scenic [...]

Daejeon Mayor Abandons Plans for Starbucks Reserve Roastery in Historic Government Building

Daejeon Mayor Abandons Plans for Starbucks Reserve Roastery in Historic Government Building

DAEJEON, Nov. 21 (Korea Bizwire) – The ambitious plan to bring a Starbucks Reserve Roastery to a historic former government building in Daejeon has been scrapped, Mayor Lee Jang-woo announced during a city briefing on November 19. “We are discontinuing our pursuit of the Starbucks Reserve Roastery and will instead focus on restoring the former Daejeon [...]

Starbucks Faces Global Headwinds as Sales Slump, Withdraws 2025 Forecast

Starbucks Faces Global Headwinds as Sales Slump, Withdraws 2025 Forecast

SEOUL, Oct. 25 (Korea Bizwire) – In a sign of mounting challenges for the world’s largest coffee chain, Starbucks has withdrawn its fiscal 2025 outlook amid declining sales and profitability concerns that span from its U.S. home market to South Korea. The coffee giant reported disappointing preliminary fourth-quarter results on October 22, with global revenue falling [...]

Starbucks Korea Takes on McDonalds with Launch of New Morning Set Menu

Starbucks Korea Takes on McDonalds with Launch of New Morning Set Menu

SEOUL, Sept. 18 (Korea Bizwire) – Starbucks Korea announced on September 16 that it will introduce a new Starbucks Morning Set program, offering discounted set menus of beverages and food items until 10:30 a.m. each day. The initiative aims to cater to customers seeking a convenient breakfast option, reflecting the coffee giant’s strategic move to capture [...]

Starbucks Korea to Adjust Prices on Higher Bean Costs

Starbucks Korea to Adjust Prices on Higher Bean Costs

SEOUL, Jul. 31 (Korea Bizwire) – Starbucks Korea said Wednesday it will adjust most of its beverage prices to reflect surging costs of coffee beans. Starting Friday, the prices of grande-size (473 milliliters) and venti-size (591 ml) beverages will be raised by 300 won (US$0.22) and 600 won, respectively, while the price of all tall-size beverages [...]