Stores Archives | Be Korea-savvy
Opinions Mixed on Impact of Blue Bottle on S. Korean Coffee Market

Opinions Mixed on Impact of Blue Bottle on S. Korean Coffee Market

SEOUL, May 25 (Korea Bizwire) – A year has passed since South Korea’s first Blue Bottle Coffee shop opened in Seoul’s eastern Seongsu neighborhood – a trendy hangout spot where young artists and designers renovated existing buildings into art spaces, fine restaurants and cafes to woo customers. What impact has this American coffee freanchise had [...]

Wine Plays Key Role in Attracting Customers to Brick-and-Mortar Stores

Wine Plays Key Role in Attracting Customers to Brick-and-Mortar Stores

SEOUL, Jan. 8 (Korea Bizwire) — South Korean retail industry is paying attention to wine to somehow attract consumers who are engrossed with their smartphones to brick-and-mortar stores. Wine consumption has been on a steady rise for years. Moreover, selling alcoholic beverages online is illegal in South Korea. In response, the industry is using a [...]

“Experience Stores” Offer Customers a Chance to Try Before Buying Online

“Experience Stores” Offer Customers a Chance to Try Before Buying Online

SEOUL, Dec. 9 (Korea Bizwire) — With a growing number of consumers choosing and purchasing products online or on mobile devices, hands-on stores that target such customers are becoming a new marketing trend. “Amore Seongsu,” which opened in early October as a customer experience-oriented store of AmorePacific Corp., a South Korean cosmetics giant, had surpassed [...]

Businesses Renovate Stores with Unique Themes to Improve Brand Awareness

Businesses Renovate Stores with Unique Themes to Improve Brand Awareness

SEOUL, May 8 (Korea Bizwire) – Local businesses are introducing so-called “concept stores” to improve the image of their brands. Such stores include pop-up stores or traditional offline shops with in-house cafés and gardens, or retail spaces decorated with different themes to appeal to more customers.  SkinFood, a cosmetics company, operates two outlets with cafés [...]

Latest Marketing Trends Focus on Experience, Culture

Latest Marketing Trends Focus on Experience, Culture

SEOUL, June 21 (Korea Bizwire) – Seasonal sales and promotional events at retail stores are becoming too mundane, so companies are shifting their focus to try to connect with consumers and provide an engaging shopping experience. Unique and unconventional marketing methods that encourage consumer participation and trigger emotions are becoming popular in Korea. Fila Originale, [...]