SEOUL, May 19 (Korea Bizwire) — Amid a decline in the number of customers visiting brick-and-mortar stores due to the rapid growth of the online market, South Korea’s major retailers are expanding rest and entertainment space as part of their survival strategy. Lotte Mart’s Jamsil outlet in Seoul on Sunday opened a futsal court with [...]
SEOUL, March 30 (Korea Bizwire) — South Korean furniture manufacturers are opening up ‘experiential model houses’ to boost offline demand. Hyundai Livart Furniture Co. opened up a flagship model house for the company’s total interior brand ‘Livart Home-terior’ in Gangnam, Seoul. The ‘Livart Home-terior’ service offers a one-stop solution for the interior design of kitchens, [...]
SEOUL, Oct. 14 (Korea Bizwire) — South Korea’s franchise industry showed a clear sign of polarization by business type last year, a corporate tracker said Wednesday. CEO Score analyzed the change in the number of franchise stores and the financial performance of franchise headquarters over the past three years for the nation’s 233 major franchise [...]
SEOUL, Dec. 13 (Korea Bizwire) – Starbucks has opened seven new stores in South Korea, bringing the total number of outlets that the U.S. coffee giant has launched since its debut here 21 years ago to 1,503 amid a coffee craze among locals, industry sources said Sunday. Five of the seven new outlets opened Tuesday [...]
SEOUL, May 25 (Korea Bizwire) – A year has passed since South Korea’s first Blue Bottle Coffee shop opened in Seoul’s eastern Seongsu neighborhood – a trendy hangout spot where young artists and designers renovated existing buildings into art spaces, fine restaurants and cafes to woo customers. What impact has this American coffee freanchise had [...]
SEOUL, Jan. 8 (Korea Bizwire) — South Korean retail industry is paying attention to wine to somehow attract consumers who are engrossed with their smartphones to brick-and-mortar stores. Wine consumption has been on a steady rise for years. Moreover, selling alcoholic beverages online is illegal in South Korea. In response, the industry is using a [...]
SEOUL, Dec. 9 (Korea Bizwire) — With a growing number of consumers choosing and purchasing products online or on mobile devices, hands-on stores that target such customers are becoming a new marketing trend. “Amore Seongsu,” which opened in early October as a customer experience-oriented store of AmorePacific Corp., a South Korean cosmetics giant, had surpassed [...]
SEOUL, Aug. 21 (Korea Bizwire) – Online consumers still see offline stores as a crucial part of shopping, a recent study has shown. In addition, unlike the belief that consumers will engage in online shopping during lunch, breaks, or before they go to bed, it was also revealed that many shopped during work hours. DMC [...]
SEOUL, May 8 (Korea Bizwire) – Local businesses are introducing so-called “concept stores” to improve the image of their brands. Such stores include pop-up stores or traditional offline shops with in-house cafés and gardens, or retail spaces decorated with different themes to appeal to more customers. SkinFood, a cosmetics company, operates two outlets with cafés [...]
SEOUL, June 21 (Korea Bizwire) – Seasonal sales and promotional events at retail stores are becoming too mundane, so companies are shifting their focus to try to connect with consumers and provide an engaging shopping experience. Unique and unconventional marketing methods that encourage consumer participation and trigger emotions are becoming popular in Korea. Fila Originale, [...]