Stores Archives | Be Korea-savvy
Businesses Renovate Stores with Unique Themes to Improve Brand Awareness

Businesses Renovate Stores with Unique Themes to Improve Brand Awareness

SEOUL, May 8 (Korea Bizwire) – Local businesses are introducing so-called “concept stores” to improve the image of their brands. Such stores include pop-up stores or traditional offline shops with in-house cafés and gardens, or retail spaces decorated with different themes to appeal to more customers.  SkinFood, a cosmetics company, operates two outlets with cafés [...]

Latest Marketing Trends Focus on Experience, Culture

Latest Marketing Trends Focus on Experience, Culture

SEOUL, June 21 (Korea Bizwire) – Seasonal sales and promotional events at retail stores are becoming too mundane, so companies are shifting their focus to try to connect with consumers and provide an engaging shopping experience. Unique and unconventional marketing methods that encourage consumer participation and trigger emotions are becoming popular in Korea. Fila Originale, [...]