SEOUL, Feb. 19 (Korea Bizwire) — Generative artificial intelligence (AI) has emerged as the most desired product in the new subscription application product category among consumers in their 20s and 30s, a poll showed Wednesday. According to the survey conducted recently on 1,000 adults by market research firm Macromill Embrain, 94.8 percent of respondents said [...]
SEOUL, Feb. 11 (Korea Bizwire) — Samsung Electronics’ new subscription-based purchasing model for its Galaxy S25 series is gaining popularity, particularly among younger consumers looking for flexible smartphone upgrade options. According to Samsung on Sunday, one in five customers who pre-ordered the unlocked version of the Galaxy S25 series opted to join the New Galaxy [...]
SEOUL, Nov. 28 (Korea Bizwire) –Starbucks Korea announced on Wednesday that it will officially launch its new subscription service, Buddy Pass, on December 2 to mark its 25th anniversary. This move comes as the coffee chain faces growing challenges to maintain its once-dominant appeal in South Korea, despite expanding its retail channels, including a scenic [...]
SEOUL, Oct. 9 (Korea Bizwire) – South Korean consumers are grappling with inconvenient cancellation processes and limited refund policies in the country’s burgeoning video streaming market, according to a recent government investigation. The Korea Consumer Agency and Democratic Party lawmaker Min Byoung-dug released findings on October 8 from their joint study of six major streaming providers, including [...]
SEOUL, Oct. 3 (Korea Bizwire) – South Korean consumers are spending close to 500,000 won per year on subscription services, according to a new report released on October 2. The “Subscription Wars 2024″ report, presented by the British subscription bundling and payment company Bango at the M360 APAC conference in Seoul, reveals that South Korean consumers [...]
SEOUL, Jul. 12 (Korea Bizwire) – LG Electronics announced on July 11 that its subscription-based business model for premium home appliances is experiencing rapid growth, with more than 3 out of 10 customers opting for subscriptions over traditional purchases in June. The tech giant reported that 36.2% of sales for 20 subscription-eligible products at LG Best [...]
SEOUL, May 17 (Korea Bizwire) – LG Electronics is experiencing robust growth in its appliance subscription service, with projections indicating the company will reach the 1 trillion won sales mark for the first time this year in this burgeoning sector. In its first-quarter report released on May 16, LG Electronics announced that its appliance subscription business [...]
SEOUL, Apr. 26 (Korea Bizwire) – Baemin (Baedal Minjok), South Korea’s leading food delivery platform, is launching a new subscription service called “Baemin Club” that will provide unlimited discounts on delivery fees. The announcement was made on Tuesday by Woowa Brothers, the company that operates Baemin. The primary benefits of the subscription include free delivery fees [...]
SEOUL, Mar. 19 (Korea Bizwire) – Starting March 26, members of Coupang’s premium subscription service, Wow, will be able to order food through the company’s delivery platform, Coupang Eats, without paying any delivery fees, the company announced. In a bid to alleviate the burden of delivery costs for consumers, Coupang Eats will introduce an “unlimited free [...]
SEOUL, Dec. 14 (Korea Bizwire) – In South Korea, the rising trend of subscribing to multiple Over-The-Top (OTT) and online streaming services, such as Netflix, YouTube, Disney Plus, and Tving, is facing a new challenge: a series of price hikes that are increasing stress among subscribers. Recently, Netflix, already under scrutiny for banning account sharing among [...]