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South Korean Cosmetics Rip-Offs in China Confuse Customers Online

South Korean Cosmetics Rip-Offs in China Confuse Customers Online

SEOUL, May 15 (Korea Bizwire) – Trademark infringement of South Korean cosmetics makers in China has been on the rise with Amorepacific taking to court a Chinese website that sells rip-off products of its brand Laneige. The South Korean cosmetics giant brought a trademark infringement case against an online shopping mall called ‘laneigeonline.com’ at a local [...]

Well-Established Cosmetics Brands Push to Secure Younger Consumers

Well-Established Cosmetics Brands Push to Secure Younger Consumers

SEOUL, Jan.18 (Korea Bizwire) – Cosmetics brands that have been mainstays in the Korean market for 10 to 20 years are facing their biggest test – the aging of their target customers. A recent marketing event held by a popular cosmetics brand at a department store only attracted customers in their 60s and 70s, and [...]