SEOUL, Jul. 26 (Korea Bizwire) — South Korea’s leading cosmetics firm AmorePacific Group won a trademark infringement lawsuit against a Chinese company regarding the group’s Sulwhasoo brand. AmorePacific revealed yesterday that it had filed a lawsuit against a Chinese company based in Shanghai, China and won the case at the appellate court recently. In a [...]
SEOUL, Sept. 12 (Korea Bizwire) — AmorePacific Corp., South Korea’s top cosmetics maker, said Tuesday it has opened a shop for its premium skin care brand at an upscale department store in France, expanding its presence in the European market. The Sulwhasoo store opened in the upscale department store of Galeries Lafayette in Paris on [...]
SEOUL, Sept. 5 (Korea Bizwire) — South Korean cosmetics companies are ramping up their efforts to crack down on the illegal resale of their products sold at duty free shops in a bid to stop further damage to their brand image. AmorePacific, one of the major cosmetics companies in the country, announced on Monday it has [...]
SEOUL, May 15 (Korea Bizwire) – Trademark infringement of South Korean cosmetics makers in China has been on the rise with Amorepacific taking to court a Chinese website that sells rip-off products of its brand Laneige. The South Korean cosmetics giant brought a trademark infringement case against an online shopping mall called ‘laneigeonline.com’ at a local [...]
SEOUL, Jan.18 (Korea Bizwire) – Cosmetics brands that have been mainstays in the Korean market for 10 to 20 years are facing their biggest test – the aging of their target customers. A recent marketing event held by a popular cosmetics brand at a department store only attracted customers in their 60s and 70s, and [...]
BEIJING, Sep. 10 (Korea Bizwire) – Korea’s home-made high-end skin care brand, Sulwhasoo, has celebrated its third anniversary of entry into Chinese market. On September 3, Sulwhasoo held a celebratory event to this end in Beijing and many Chinese celebrities including actress Sun Li and Liang Jing were present at the event. image credit: Sulwhasoo [...]