Sungsimdang Archives | Be Korea-savvy

Pope Commends Seongsimdang’s ‘Economy for All’ Model at 70-Year Milestone

SEOUL & DAEJEON, Jan. 2 (Korea Bizwire) — Pope Leo XIV has sent a rare message of congratulations to Seongsimdang (or Sungsimdang), a beloved bakery in the central city of Daejeon, praising its seven decades of business rooted in social solidarity and care for the poor. According to local reports, the message was delivered through Cardinal [...]

In South Korea’s ‘City of Bread,’ a Taxi Driver Builds a Rolling Bakery Tour

DAEJEON, Nov. 22 (Korea Bizwire) — In a city celebrated for its bakeries, one taxi in particular has become a minor sensation among South Korea’s devoted “bread lovers.” The “Daejeon Bread Taxi,” as it reads on the door, offers passengers not just a ride but a curated tour of the city’s best bakeries — complete with [...]