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KG Mobility, Renault Korea to Challenge Midsize SUV Segment Led by Hyundai, Kia in H2

KG Mobility, Renault Korea to Challenge Midsize SUV Segment Led by Hyundai, Kia in H2

SEOUL, Jul. 23 (Korea Bizwire) — KG Mobility Corp. and Renault Korea Motors Co. are gearing up to release ambitious new midsize sport utility vehicle (SUV) models this year to tackle the popular family leisure car market segment dominated by local industry leaders Hyundai Motor Co. and Kia Corp. KG Mobility, formerly known as Ssangyong [...]

Renault Korea Revamps Strategy to Appeal to Younger Customers Ahead of New SUV Launch

Renault Korea Revamps Strategy to Appeal to Younger Customers Ahead of New SUV Launch

SEOUL, Jun. 25 (Korea Bizwire) – Renault Korea is overhauling its customer engagement and sales strategies in preparation for the launch of its new hybrid mid-size SUV, the Aurora 1.  According to Renault Korea on June 23, over 60% of visitors to the carmaker’s recently renovated flagship store Renault Seongsu are in their 20s and 30s. [...]

SUVs and Vans Dominate South Korea’s Auto Sales in First Quarter

SUVs and Vans Dominate South Korea’s Auto Sales in First Quarter

SEOUL, Apr. 11 (Korea Bizwire) – In the first quarter (January-March) of the South Korean automobile market, SUVs and vans, collectively known as RVs (recreational vehicles) locally, captured the top four spots in sales rankings. Hyundai’s Grandeur, which had consistently held a place in the top five, fell to sixth position, leaving no sedans among the [...]

Sorento Overwhelms Santa Fe in Competition for Top Spot in Mid-Sized SUV Market

Sorento Overwhelms Santa Fe in Competition for Top Spot in Mid-Sized SUV Market

SEOUL, Oct. 6 (Korea Bizwire) – In the competition of new car sales, Kia’s Sorento has maintained its edge over Hyundai’s Santa Fe. The Sorento offers both internal combustion and hybrid models, whereas the Santa Fe only comes with conventional powertrain options, although Hyundai is expected to release a hybrid model later this month.  According to [...]

Hyundai to Launch Upgraded GV80 SUV, Genesis’ 1st Coupe Next Month

Hyundai to Launch Upgraded GV80 SUV, Genesis’ 1st Coupe Next Month

SEOUL, Sept. 27 (Korea Bizwire) — South Korea’s Hyundai Motor Co. said Wednesday it will launch the face-lifted GV80 SUV and the first coupe model under its independent Genesis brand in the domestic market next month as it beefs up its lineup. Hyundai Motor launched the first-generation GV80 SUV in January 2020 and has since [...]

Surge in SUV Demand Shifts Auto Manufacturing Landscape in Korea

Surge in SUV Demand Shifts Auto Manufacturing Landscape in Korea

SEOUL, Sept. 26 (Korea Bizwire) – The midsize SUV market is gaining popularity in Korea, and it’s influencing the way cars are manufactured. Currently, SUV factories are working at full throttle, churning out a large number of vehicles, while production facilities dedicated to manufacturing sedans are experiencing a slowdown in output.  This situation is evident at [...]

Hyundai Adapts Production Lines to Meet Soaring SUV Demand amidst Shifting Market Dynamics

Hyundai Adapts Production Lines to Meet Soaring SUV Demand amidst Shifting Market Dynamics

SEOUL, Aug. 30 (Korea Bizwire) — Hyundai Motor Co.’s labor and management have made the strategic decision to repurpose a sedan production line in response to the growing demand for SUVs. Sources familiar with the industry confirm that this decision was reached on Tuesday during a meeting of the Employment Security Committee at the carmaker. [...]