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Sorento Overwhelms Santa Fe in Competition for Top Spot in Mid-Sized SUV Market

Sorento Overwhelms Santa Fe in Competition for Top Spot in Mid-Sized SUV Market

SEOUL, Oct. 6 (Korea Bizwire) – In the competition of new car sales, Kia’s Sorento has maintained its edge over Hyundai’s Santa Fe. The Sorento offers both internal combustion and hybrid models, whereas the Santa Fe only comes with conventional powertrain options, although Hyundai is expected to release a hybrid model later this month.  According to [...]

Hyundai to Launch Upgraded GV80 SUV, Genesis’ 1st Coupe Next Month

Hyundai to Launch Upgraded GV80 SUV, Genesis’ 1st Coupe Next Month

SEOUL, Sept. 27 (Korea Bizwire) — South Korea’s Hyundai Motor Co. said Wednesday it will launch the face-lifted GV80 SUV and the first coupe model under its independent Genesis brand in the domestic market next month as it beefs up its lineup. Hyundai Motor launched the first-generation GV80 SUV in January 2020 and has since [...]

Surge in SUV Demand Shifts Auto Manufacturing Landscape in Korea

Surge in SUV Demand Shifts Auto Manufacturing Landscape in Korea

SEOUL, Sept. 26 (Korea Bizwire) – The midsize SUV market is gaining popularity in Korea, and it’s influencing the way cars are manufactured. Currently, SUV factories are working at full throttle, churning out a large number of vehicles, while production facilities dedicated to manufacturing sedans are experiencing a slowdown in output.  This situation is evident at [...]

Hyundai Adapts Production Lines to Meet Soaring SUV Demand amidst Shifting Market Dynamics

Hyundai Adapts Production Lines to Meet Soaring SUV Demand amidst Shifting Market Dynamics

SEOUL, Aug. 30 (Korea Bizwire) — Hyundai Motor Co.’s labor and management have made the strategic decision to repurpose a sedan production line in response to the growing demand for SUVs. Sources familiar with the industry confirm that this decision was reached on Tuesday during a meeting of the Employment Security Committee at the carmaker. [...]

SUVs Dominating Domestic Passenger Vehicle Market

SUVs Dominating Domestic Passenger Vehicle Market

SEOUL, Oct. 18 (Korea Bizwire) — Sport utility vehicles (SUVs) are sweeping South Korea’s car sales charts this year, thanks to a shift in consumer sentiment resulting from the COVID-19 pandemic and carmakers’ profitability-centered strategy. The domestic sales of SUVs, including recreational vehicles (RVs), stood at 618,384 units in the first nine months of this [...]