SEOUL, Jan. 23 (Korea Bizwire) — Health and medical advertisers dominated South Korean television advertising last year, according to a comprehensive industry report released January 22 by data platform company IGAWorks. The report shows that health and medical sector advertisements accounted for 24% of total TV advertising impressions in 2024, reaching 136 billion views. This placed [...]
SEOUL, Aug. 20 (Korea Bizwire) — The South Korean entertainment scene is expected to experience a heated-up competition this fall among breakout A-list celebrities who will return to the small screen after years of absence. JTBC will open up the “star wars” with the melodrama “Lost,” starring Cannes-winning Jeon Do-yeon, premiering on Sept. 4. Choosing [...]
SEOUL, Nov. 12 (Korea Bizwire) — It is no surprise that mobile devices have gradually been replacing televisions as a new means of watching videos. Now, however, this trend is spreading among older South Koreans as well. Mezzomedia, a South Korean digital marketing solutions company, conducted a study on participants who are in their forties [...]
SEOUL, May 30 (Korea Bizwire) — Four out of 10 young children watch television and more than one out of 10 use smartphones every day, a report showed Tuesday. According to the report by Ajou University Hospital, 39.3 percent of the surveyed children aged between two and five watch television every day and 12 percent [...]
SEOUL, June 5 (Korea Bizwire) – South Korea is one of the nations in which the least amount of video is watched in the world, industrial sources said Sunday, citing global research agency Kantar Millward Brown. Of the 41 countries and Hong Kong covered in the agency’s report titled “AD Reaction: Video Creative in a [...]
SEOUL, May 12 (Korea Bizwire) – South Korean mobile carriers’ Internet-based TV businesses have emerged as their stable source of profit on the back of an increase in the number of subscribers, data by the companies showed Friday. The country’s three mobile carriers — SK Telecom Co., KT Corp. and LG Uplus Corp. — saw [...]
SEOUL, Nov. 2 (Korea Bizwire) – Sales of large screen TVs have increased over the past two years, apparently from a price drop that made them affordable to a bigger consumer base, industry data showed Wednesday. According to leading retailer E-mart, the proportion of 60-inch or larger flat TVs sold among total TV sales this [...]
SEOUL, Jan. 21 (Korea Bizwire) – The global market for Ultra HD (UHD) TVs is set to lead the global TV industry throughout 2016, data showed Thursday, beating its full HD rivals in market share for the first time. According to the data compiled by industry tracker IHS, UHD TVs are expected to take up [...]