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Health and Medical Sectors Led TV Advertising Exposure in South Korea for 2024

Health and Medical Sectors Led TV Advertising Exposure in South Korea for 2024

SEOUL, Jan. 23 (Korea Bizwire) — Health and medical advertisers dominated South Korean television advertising last year, according to a comprehensive industry report released January 22 by data platform company IGAWorks. The report shows that health and medical sector advertisements accounted for 24% of total TV advertising impressions in 2024, reaching 136 billion views. This placed [...]

TV Queens Set to Return to Small Screen in Fall

TV Queens Set to Return to Small Screen in Fall

SEOUL, Aug. 20 (Korea Bizwire) — The South Korean entertainment scene is expected to experience a heated-up competition this fall among breakout A-list celebrities who will return to the small screen after years of absence. JTBC will open up the “star wars” with the melodrama “Lost,” starring Cannes-winning Jeon Do-yeon, premiering on Sept. 4. Choosing [...]

Consumers Opting for Larger Screen TVs on Affordability

Consumers Opting for Larger Screen TVs on Affordability

SEOUL, Nov. 2 (Korea Bizwire) – Sales of large screen TVs have increased over the past two years, apparently from a price drop that made them affordable to a bigger consumer base, industry data showed Wednesday.  According to leading retailer E-mart, the proportion of 60-inch or larger flat TVs sold among total TV sales this [...]