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Government Brand Strategies to Protect Korean Products in Overseas Markets

Government Brand Strategies to Protect Korean Products in Overseas Markets

SEOUL, Dec. 13 (Korea Bizwire) – Protection measures for Korean brands in challenging intellectual property landscapes including China and ASEAN countries are being prepared, according to the Korean government, which recently announced its comprehensive countermeasures for protecting Korean brands in the global market. According to the Korean Intellectual Property Office, the number of trademark applications [...]