Trax crossover Archives | Be Korea-savvy
In South Korea’s Auto Market, Single Models Drive Success for Mid-Tier Manufacturers

In South Korea’s Auto Market, Single Models Drive Success for Mid-Tier Manufacturers

SEOUL, Nov. 19 (Korea Bizwire) – The fortunes of South Korea’s three mid-sized automakers—GM Korea, KG Mobility, and Renault Korea—continue to hinge on the success of individual vehicle launches, with the pattern showing no signs of abating in 2024.  The trend began with KG Mobility (formerly SsangYong Motor) riding high on its Torres SUV in 2022, [...]