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Samsung and Apple Rethink Ultra-Thin Phones After Tepid Sales in 2025

Samsung and Apple Rethink Ultra-Thin Phones After Tepid Sales in 2025

SEOUL, Nov. 12 (Korea Bizwire) — Both Samsung Electronics and Apple are expected to revamp their flagship smartphone lineups in 2026 after the disappointing performance of their ultra-thin models released earlier this year, 2025. Apple introduced the iPhone Air in September 2025, a 5.6-millimeter-thick, 165-gram handset replacing the traditional “Plus” model in the iPhone 17 series. [...]