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Fashion Industry Embraces Short-Form Video Content to Drive Sales

Fashion Industry Embraces Short-Form Video Content to Drive Sales

SEOUL, Feb. 3 (Korea Bizwire) — Fashion and apparel companies are increasingly leveraging short-form videos to tell brand stories and boost marketing efforts, industry sources reported on February 2. Major fashion brands and platforms are expanding their YouTube presence and video content offerings on their platforms, responding to the preferences of their primary customer base – [...]

‘What Are You Listening to?’ Videos Gain Popularity Among Young Koreans

‘What Are You Listening to?’ Videos Gain Popularity Among Young Koreans

SEOUL, Feb. 14 (Korea Bizwire) — Videos in which people go about random places asking simple questions to passers-by like “What song are you listening to?” are gaining popularity among viewers in their 20s and 30s. A 3-minute and 30-second video in which a person carried around a sketchbook with a written question that said [...]

K League Accessibility Video Wins Award at International Advertising Festival

K League Accessibility Video Wins Award at International Advertising Festival

SEOUL, Sept. 1 (Korea Bizwire) — The Korea Professional Football League said Wednesday that a video designed to assist vulnerable groups access football stadiums won a Crystal Award at the 2022 Busan International Advertising Festival. It is the first time for a local professional sports organization to win an award at an international advertising festival, [...]

Korean Traditional Dance Meets K-pop on YouTube

Korean Traditional Dance Meets K-pop on YouTube

SEOUL, Dec. 17 (Korea Bizwire) — A YouTube posting that recreated South Korea’s traditional dance “Taepyeongmu” as an augmented reality (AR) video is enjoying rising popularity. The Taepyeongmu AR, a video created by South Korea’s top mobile carrier SK Telecom Co. and the Cultural Heritage Administration, surpassed the 1.1 million view mark on YouTube on [...]