wellbeing Archives | Be Korea-savvy
Bulls in a Bear Market: Why Energy Drink Sees Downward Trend in Revenue

Bulls in a Bear Market: Why Energy Drink Sees Downward Trend in Revenue

SEOUL, Korea, April 18, 2014 (Korea Bizwire) – Once touted as a blue ocean in the beverage market, the energy drink industry has been dragged down as apparently unfavorable opinion of those products mounted, with consumers pinpointing their high volume of caffeine, among other things. Just one or two years ago, its sales skyrocketed largely driven by huge popularity among the [...]