young customers Archives | Be Korea-savvy
LG Uplus Opens 7-story Product Showroom Targeting Gen Z

LG Uplus Opens 7-story Product Showroom Targeting Gen Z

SEOUL, Oct. 15 (Korea Bizwire) — South Korean telecom giant LG Uplus Corp. said Thursday it opened a seven-story product showroom in southern Seoul by partnering with local popular establishments as part of its broader efforts to capture young customers. The seven-story building, including its underground floor, in the posh southern district of Gangnam houses [...]

Young Consumers’ Growing Demand for Imported Cars Reflects Changing Values, Tough Reality

Young Consumers’ Growing Demand for Imported Cars Reflects Changing Values, Tough Reality

SEOUL, Oct. 9 (Korea Bizwire) — This summer, Jeong Hong-woo, a 33-year-old architect, opted for a Mercedes-Benz sedan as his first car, an unexpected choice for him as he had long considered the brand as suited to successful middle-aged men. “Many of my colleagues and friends have chosen foreign brands recently, and I came to [...]

Insurance Companies Develop ‘Mini Plans’ to Attract Young Customers

Insurance Companies Develop ‘Mini Plans’ to Attract Young Customers

SEOUL, Feb. 27 (Korea Bizwire) — South Korean health insurance companies are coming up with ‘mini insurance plans’ to attract customers in their 20s to 40s. Mini insurance plans allow customers to select specific levels of protection at affordable prices of less than 10,000 won (US$8.95) per month. KB Insurance Co. announced on Tuesday that [...]