Grain-Based Convenience Foods Gain Popularity Among Younger Koreans Amid Wellness Trend

SEOUL, July 25 (Korea Bizwire) — Sales of multigrain instant rice are surging in South Korea, especially among younger consumers, as part of a broader shift toward health-conscious eating, NH NongHyup Bank reported Friday. Analyzing 4.2 billion transaction records from its NH Members loyalty program between January 2022 and June 2025, the bank found that [...]