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Park Mak-rye Meets YouTube CEO

Park Mak-rye Meets YouTube CEO

SEOUL, Apr. 23 (Korea Bizwire) — Park Mak-rye, the ‘Korea Grandma’ behind one of the county’s most popular YouTube channels, showed off her presence as she even met with YouTube’s CEO. KPR & Associates, a public relations firm representing YouTube, reported on Monday that it had released the contents of Park’s meeting with YouTube CEO [...]

YouTube Creators Filming Homeless People a Clear Violation of Portrait Rights

YouTube Creators Filming Homeless People a Clear Violation of Portrait Rights

SEOUL, Mar. 6 (Korea Bizwire) — The Seoul Metropolitan Government warned online content producers who film homeless individuals to refrain from any further similar activities on Tuesday, citing a possible violation of portrait rights. City authorities announced that if videos are filmed and distributed without the consent of the participants, the content creators could be [...]

Rise of OTT Players Spurs Media M&As in S. Korea

Rise of OTT Players Spurs Media M&As in S. Korea

SEOUL, Feb. 21 (Korea Bizwire) — If the rise of global content streaming services like YouTube and Netflix have taught any lessons to those in the Korean media industry, one thing is for sure: You have to become big to survive. An explosive growth in demand for over-the-top (OTT) content in the world’s most-connected country [...]

Politicians Vie for YouTube Supremacy

Politicians Vie for YouTube Supremacy

SEOUL, Jan. 14 (Korea Bizwire) — South Korean politicians are increasingly turning to YouTube to appeal to their constituents. Politicians reportedly check the number of YouTube followers of their competitors every day, holding study sessions with aides on YouTube broadcasting. ‘Oreunsori’, the main opposition Liberty Korea Party (LKP)’s official YouTube channel, kicked off the YouTube [...]

S. Korean Teens Spend 2 Hours Daily on Online Broadcasts

S. Korean Teens Spend 2 Hours Daily on Online Broadcasts

SEOUL, Jan. 6 (Korea Bizwire) — South Korean teenagers spend two hours a day watching online broadcasts streamed by individual creators, a survey showed Sunday, with YouTube being the most popular platform. According to the survey compiled by the Korea Communications Standards Commission conducted on 1,058 respondents, South Korean teenagers spent 114.9 minutes every day [...]

Momoland’s ‘Bboom Bboom’ Tops 300 mln YouTube Views

Momoland’s ‘Bboom Bboom’ Tops 300 mln YouTube Views

SEOUL, Dec. 31 (Korea Bizwire) — Female K-pop band Momoland garnered more than 300 million YouTube views with the video for their 2018 hit song “Bboom Bboom.” The main track of Momoland’s third EP, “Great!,” released in January, surpassed the YouTube milestone as of Sunday, the group’s management agency, MLD Entertainment, said Monday. “Bboom Bboom” [...]

70 pct of Online Video Viewers Discontent with Commercial Breaks

70 pct of Online Video Viewers Discontent with Commercial Breaks

SEOUL, Dec. 30 (Korea Bizwire) — Around 70 percent of South Koreans using YouTube, Facebook and other online video-sharing platforms expressed discontent over commercials popping up in the middle of content, a survey showed Sunday, but only a small number claimed they are considering paying for ad-free services. According to the data compiled by local [...]

DoubleVerify Launches Brand Safety and Suitability Verification Across YouTube, Extending Quality Coverage for Global Brands

DoubleVerify Launches Brand Safety and Suitability Verification Across YouTube, Extending Quality Coverage for Global Brands

NEW YORK, Dec. 13 (Korea Bizwire) — DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics, today announced an expanded partnership with YouTube to deliver brand safety and suitability measurement for campaigns run on the platform. The partnership drives greater campaign transparency and unlocks potential performance for advertisers wishing to avoid unsuitable content [...]