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DoubleVerify Launches Brand Safety and Suitability Verification Across YouTube, Extending Quality Coverage for Global Brands

DoubleVerify Launches Brand Safety and Suitability Verification Across YouTube, Extending Quality Coverage for Global Brands

NEW YORK, Dec. 13 (Korea Bizwire) — DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics, today announced an expanded partnership with YouTube to deliver brand safety and suitability measurement for campaigns run on the platform. The partnership drives greater campaign transparency and unlocks potential performance for advertisers wishing to avoid unsuitable content [...]

Study Shows People Save Time and Money on Education by Watching YouTube Videos

Study Shows People Save Time and Money on Education by Watching YouTube Videos

SEOUL, Nov. 6 (Korea Bizwire) — A new study has revealed that people feel that they are saving more time and money on education when they watch educational videos on YouTube, rather than reading or going to private institutes. YouTube and Macromill Embrain, a market research firm, conducted a study of 1,000 participants between the [...]

About 94 pct of Korean Adults Have Experienced YouTube: Survey

About 94 pct of Korean Adults Have Experienced YouTube: Survey

SEOUL, Aug. 30 (Korea Bizwire) — About 94 percent of Korean adults have used YouTube directly or indirectly via other routes, a survey showed Thursday. A media research center of the Korea Press Foundation canvassed online 1,218 adults across the country from Aug. 20-24, and 77.8 percent, or 948, of the respondents answered they are [...]

YouTube is Korea’s Top Video Sharing Platform

YouTube is Korea’s Top Video Sharing Platform

SEOUL, Jun. 12 (Korea Bizwire) — Use of the global video-sharing platform YouTube in Korea accounted for almost 86 percent of videos consumed on mobile apps, according to a research survey released today. Media research firm Wiseapp surveyed the total number of hours used on video playing applications in May. Results showed that 30.43 million [...]