SEOUL, Jun. 5 (Korea Bizwire) — South Korean telecom providers are concentrating on children in their latest commercials, a new marketing focus that differs from strategies employed in the past. Traditionally, parents who have purchasing power have always been the main target audience for mobile providers in South Korea, until recently when companies began making [...]
SEOUL, May 23 (Korea Bizwire) – The latest data from market analyst DMC Media has revealed that YouTube was still the most popular video streaming platform on mobile devices in South Korea, chosen by 42.8 percent of 1,000 study participants in April, which was up from the 38 percent observed last year. YouTube outstripped its [...]
SEOUL, May 18 (Korea Bizwire) – The row between South Korean internet provider SK Broadband and social networking giant Facebook continues following reports of connection issues for Facebook users on SK Broadband connections. With the country witnessing for the first time a clash between a foreign content provider and a telecom network over shared broadband network [...]
SEOUL, May 11 (Korea Bizwire) – In the absence of local over-the-top content service providers in South Korea, global OTT giants including Netflix and YouTube are accelerating their efforts to invest in original South Korean entertainment content to crack open a market that has experienced rapid growth in recent years. Despite the majority of the [...]
SEOUL, Apr. 13 (Korea Bizwire) — Singer-actress IU plans to sue a man who has made derogatory and suggestive comments towards the star through YouTube videos, her agency said Wednesday. Fave Entertainment, IU’s agency, said in a statement that the YouTube user, referred to as “A” by the company, “habitually made comments slandering and personally [...]
SEOUL, April 11 (Korea Bizwire) – With millions of ‘how to’ videos readily available, the world’s biggest video streaming platform is often the first go-to destination from simple know-hows like ‘how to use chopsticks’ to more professional skills like computer programming. Although the most popular YouTube channels in South Korea are still videogame related or [...]
SEOUL, March 30 (Korea Bizwire) – Generation Z, those aged from 13 to 24, were the biggest users of Google’s video streaming platform by a large margin compared to other age groups in South Korea, according to a recent study from Nielsen KoreanClick. In Nielsen’s study of mobile application use by generation, 86 percent of [...]
SEOUL, Feb. 20 (Korea Bizwire) – A new report has once again highlighted Naver’s dominant position in South Korea in terms of advertising revenue. MezzoMedia, a digital marketing agency, categorized revenue into three types – PC display ads (DA), mobile display ads, and video ads. For PC DA, which mainly include online banners, Naver outperformed [...]
SEOUL, Dec. 13 (Korea Bizwire) – The ubiquitous use of smartphones has given rise to a new generation of kindergarten and elementary school children picking up the devices at an early age to discover the world they have yet to see. This emerging trend has brought about new children’s TV shows that are being introduced [...]
SEOUL, Nov. 23 (Korea Bizwire) – Imagine watching all of your favorite YouTube shows on TV. South Korea’s leading content and media company CJ E&M plans to make that a reality by creating a cable channel dedicated to such shows and the creators who produce them. It will be called DIA TV, an acronym for [...]