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DoubleVerify Launches Brand Safety and Suitability Verification Across YouTube, Extending Quality Coverage for Global Brands

NEW YORK, Dec. 13 (Korea Bizwire) — DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics, today announced an expanded partnership with YouTube to deliver brand safety and suitability measurement for campaigns run on the platform. The partnership drives greater campaign transparency and unlocks potential performance for advertisers wishing to avoid unsuitable content [...]

WINNER Records its First 100 mln YouTube Views

SEOUL, Dec. 6 (Korea Bizwire) — WINNER recorded 100 million YouTube views with the video for “Really Really,” the four-member K-pop boy band’s first achievement of a YouTube landmark since their debut in 2014 with YG Entertainment, the management agency said Thursday. The music video of “Really Really,” which was released in April last year, [...]

In Tech-savvy S. Korea, YouTube Emerges as New Political Battleground

SEOUL, Nov. 22 (Korea Bizwire) – In a 1999 hit comedy movie, a hooligan protagonist brags of his secret to confronting several enemies at once alone: “Beat only one guy.” The infamous phrase is now the title of a series of political shows featured on the YouTube channel run by Kim Sung-tae, the floor leader [...]

Study Shows People Save Time and Money on Education by Watching YouTube Videos

SEOUL, Nov. 6 (Korea Bizwire) — A new study has revealed that people feel that they are saving more time and money on education when they watch educational videos on YouTube, rather than reading or going to private institutes. YouTube and Macromill Embrain, a market research firm, conducted a study of 1,000 participants between the [...]

2 out of 5 Koreans Duped by Fake News

SEOUL, Oct. 11 (Korea Bizwire) — A survey has revealed that 2 out of 5 respondents were unable to differentiate between real and fake news. According to a survey that was jointly carried out by Rep. Kim Sung-soo and the Green Consumer Network in Korea between September 21 and 27, many people were found to [...]

About 94 pct of Korean Adults Have Experienced YouTube: Survey

SEOUL, Aug. 30 (Korea Bizwire) — About 94 percent of Korean adults have used YouTube directly or indirectly via other routes, a survey showed Thursday. A media research center of the Korea Press Foundation canvassed online 1,218 adults across the country from Aug. 20-24, and 77.8 percent, or 948, of the respondents answered they are [...]

BLACKPINK’s ‘DDU-DU DDU-DU’ Garners 300 Million YouTube Views

SEOUL, Aug. 24 (Korea Bizwire) — The music video of K-pop girl band BLACKPINK’s “DDU-DU DDU-DU” has surpassed the threshold of 300 million YouTube views just two months after its release. The feat was achieved on Thursday, 68 days after the release of the song and its umbrella album, “Square Up,” setting the record the [...]

Pet Videos Increasingly Popular on YouTube

SEOUL, Jul. 25 (Korea Bizwire) — With various types of video content featuring subject matter such as songs, dance and food having gained popularity on the video-sharing website YouTube, channels featuring pet animals are another trendy topic. Yesterday, YouTube Korea released a list of channels that had seen the biggest growth in the first half [...]

Promotional Video of Seoul to be Screened at Famed Chinese Mountain

SEOUL, Jul. 9 (Korea Bizwire) — Mount Tai, situated north of the Chinese city of Tai’an in Shandong Province, is a peak known for its natural beauty and beloved by the Chinese population. The mountain is also familiar with Koreans as many well-known proverbs talk of the mountain’s soaring summit, which is also famous worldwide [...]

YouTube is Korea’s Top Video Sharing Platform

SEOUL, Jun. 12 (Korea Bizwire) — Use of the global video-sharing platform YouTube in Korea accounted for almost 86 percent of videos consumed on mobile apps, according to a research survey released today. Media research firm Wiseapp surveyed the total number of hours used on video playing applications in May. Results showed that 30.43 million [...]