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Politicians Vie for YouTube Supremacy

Politicians Vie for YouTube Supremacy

SEOUL, Jan. 14 (Korea Bizwire) — South Korean politicians are increasingly turning to YouTube to appeal to their constituents. Politicians reportedly check the number of YouTube followers of their competitors every day, holding study sessions with aides on YouTube broadcasting. ‘Oreunsori’, the main opposition Liberty Korea Party (LKP)’s official YouTube channel, kicked off the YouTube [...]

S. Korean Teens Spend 2 Hours Daily on Online Broadcasts

S. Korean Teens Spend 2 Hours Daily on Online Broadcasts

SEOUL, Jan. 6 (Korea Bizwire) — South Korean teenagers spend two hours a day watching online broadcasts streamed by individual creators, a survey showed Sunday, with YouTube being the most popular platform. According to the survey compiled by the Korea Communications Standards Commission conducted on 1,058 respondents, South Korean teenagers spent 114.9 minutes every day [...]

Momoland’s ‘Bboom Bboom’ Tops 300 mln YouTube Views

Momoland’s ‘Bboom Bboom’ Tops 300 mln YouTube Views

SEOUL, Dec. 31 (Korea Bizwire) — Female K-pop band Momoland garnered more than 300 million YouTube views with the video for their 2018 hit song “Bboom Bboom.” The main track of Momoland’s third EP, “Great!,” released in January, surpassed the YouTube milestone as of Sunday, the group’s management agency, MLD Entertainment, said Monday. “Bboom Bboom” [...]

70 pct of Online Video Viewers Discontent with Commercial Breaks

70 pct of Online Video Viewers Discontent with Commercial Breaks

SEOUL, Dec. 30 (Korea Bizwire) — Around 70 percent of South Koreans using YouTube, Facebook and other online video-sharing platforms expressed discontent over commercials popping up in the middle of content, a survey showed Sunday, but only a small number claimed they are considering paying for ad-free services. According to the data compiled by local [...]

DoubleVerify Launches Brand Safety and Suitability Verification Across YouTube, Extending Quality Coverage for Global Brands

DoubleVerify Launches Brand Safety and Suitability Verification Across YouTube, Extending Quality Coverage for Global Brands

NEW YORK, Dec. 13 (Korea Bizwire) — DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics, today announced an expanded partnership with YouTube to deliver brand safety and suitability measurement for campaigns run on the platform. The partnership drives greater campaign transparency and unlocks potential performance for advertisers wishing to avoid unsuitable content [...]

Study Shows People Save Time and Money on Education by Watching YouTube Videos

Study Shows People Save Time and Money on Education by Watching YouTube Videos

SEOUL, Nov. 6 (Korea Bizwire) — A new study has revealed that people feel that they are saving more time and money on education when they watch educational videos on YouTube, rather than reading or going to private institutes. YouTube and Macromill Embrain, a market research firm, conducted a study of 1,000 participants between the [...]