As ad revenue declines, South Korean digital creators shift toward memberships, merch, and multi-platform branding strategies SEOUL, August 4 (Korea Bizwire) — Once fueled by the chase for views and viral content, South Korea’s YouTubers are increasingly transforming into entrepreneurs, diversifying their revenue streams and treating their channels as full-fledged personal brands. According to industry sources [...]
SEOUL, Aug. 22 (Korea Bizwire) — The so-called “vigilante YouTubers” are gaining popularity due to their determination to locate criminals and unveil the truth on behalf of law enforcement authorities. However, concerns arise that such actions might provoke witch-hunts or lead citizens to take the law into their own hands, fueled by violent video footage [...]
SEOUL, Oct. 14 (Korea Bizwire) — The rise of YouTubers claiming to be former or current members of organized crime organizations is posing a social problem. Rep. Cho Eun-hee of the People Power Party referred to a National Police Agency report indicating that there are currently nine YouTube channels run by gang members and unofficial [...]
BUSAN, Sept. 7 (Korea Bizwire) — Amid efforts to protect lives from Typhoon Hinnamnor, inappropriate attempts to stage dangerous stunts on the coast are taking center stage for criticism. Busan’s Haeundae Police Station on Tuesday penalized two YouTubers in accordance with the Punishment of the Minor Offenses Act who failed to adhere to official safety [...]
SEOUL, Feb. 24 (Korea Bizwire) — South Korea’s YouTube users consider the spread of fake news to be the most serious issue among the social problems caused by the online video-sharing platform, a recent survey showed. The Korea Press Foundation conducted a survey of 1,000 YouTube users, 87 percent of whom picked the spread of [...]
SEOUL, Jan. 1 (Korea Bizwire) — At first glance, the world of YouTubers looks splendid as they earn decent incomes by uploading content of their choice. A deeper look, however, shows that income polarization is deepening. According to data released by the National Tax Service, the number of YouTubers who received business income from domestic [...]
SEOUL, Dec. 28 (Korea Bizwire) — In recent days, there have been frequent cases in which YouTube videos containing revelatory or defamatory content turned out to be manipulated or contain information that was demonstrably false. The owner of a restaurant in Daegu recently filed a public petition on the website of the presidential office saying [...]
SEOUL, Oct. 11 (Korea Bizwire) — YouTube content creators who work alone earned an average monthly income of 1.78 million won (US$1,540) last year, a ruling party lawmaker said Sunday. Fifty eight “one-person” YouTubers reported a combined annual income of 1.24 billion won ($1.07 million) to the tax authority in 2019, according to Rep. Yang [...]
SEOUL, Aug. 31 (Korea Bizwire) — South Korea’s antitrust regulator said Monday that it will ban social media influencers from promoting a new product or service on their online platforms without disclosing their business ties with corporate sponsors. The Fair Trade Commission said its revised advertising guidelines will require influencers on social media platforms, such [...]
SEOUL, Aug. 12 (Korea Bizwire) — South Korea will ban social media influencers from pitching a new product or service on their online platforms without disclosing their business ties with corporate sponsors, officials said Wednesday. The move comes amid controversy over some famous social media influencers’ involvement in the shady practice called “backdoor online advertising.” [...]