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Average Monthly Income of Individual YouTubers Stood at 1.78 mln Won in 2019

Average Monthly Income of Individual YouTubers Stood at 1.78 mln Won in 2019

SEOUL, Oct. 11 (Korea Bizwire) — YouTube content creators who work alone earned an average monthly income of 1.78 million won (US$1,540) last year, a ruling party lawmaker said Sunday. Fifty eight “one-person” YouTubers reported a combined annual income of 1.24 billion won ($1.07 million) to the tax authority in 2019, according to Rep. Yang [...]

S. Korea to Ban ‘Backdoor Online Advertising’ on Social Media

S. Korea to Ban ‘Backdoor Online Advertising’ on Social Media

SEOUL, Aug. 31 (Korea Bizwire) — South Korea’s antitrust regulator said Monday that it will ban social media influencers from promoting a new product or service on their online platforms without disclosing their business ties with corporate sponsors. The Fair Trade Commission said its revised advertising guidelines will require influencers on social media platforms, such [...]

S. Korea to Ban ‘Backdoor Online Advertising’ from Sept.

S. Korea to Ban ‘Backdoor Online Advertising’ from Sept.

SEOUL, Aug. 12 (Korea Bizwire) — South Korea will ban social media influencers from pitching a new product or service on their online platforms without disclosing their business ties with corporate sponsors, officials said Wednesday. The move comes amid controversy over some famous social media influencers’ involvement in the shady practice called “backdoor online advertising.” [...]

Advertising Controversy Grips S. Korean Mukbang YouTubers

Advertising Controversy Grips S. Korean Mukbang YouTubers

SEOUL, Aug. 7 (Korea Bizwire) — Legions of South Korea’s most popular YouTubers — mukbang personalities — are facing criticism following allegations they “deceived” fans by not telling them about paid promotions. YouTubers who film mukbang, a portmanteau in Korean of “eating” and “broadcast,” have charmed fans with their impressive eating skills — gulfing down [...]

Beauty Industry Suffering from Abuse by Influencers

Beauty Industry Suffering from Abuse by Influencers

SEOUL, Jul. 5 (Korea Bizwire) – Influencers, or celebrities on social networks, are rising as marketing leaders for the beauty industry, thanks to their massive popularity among the younger demographics. However, they also come with a series of side effects that serve as threats against the industry. “We signed a promotion contract with a popular [...]