SEOUL, Aug. 7 (Korea Bizwire) — Legions of South Korea’s most popular YouTubers — mukbang personalities — are facing criticism following allegations they “deceived” fans by not telling them about paid promotions. YouTubers who film mukbang, a portmanteau in Korean of “eating” and “broadcast,” have charmed fans with their impressive eating skills — gulfing down [...]
SEOUL, Nov. 13 (Korea Bizwire) — South Korean YouTubers on the global video-sharing platform have a global impact and have shown growth both in terms of the number of subscribers and the amount of content, company officials said Wednesday. The number of local YouTubers with more than 10 million subscribers tripled on-year in 2018, according [...]
SEOUL, Sept. 10 (Korea Bizwire) — A series of videos are being posted on YouTube showing how Typhoon Lingling impacted South Korea. YouTuber Kim Yun-kyeom was shooting a video on the roof of a small residence in Incheon in Saturday afternoon when he was surprised by a sudden deafening noise, which turned out to be [...]
SEOUL, Jul. 5 (Korea Bizwire) – Influencers, or celebrities on social networks, are rising as marketing leaders for the beauty industry, thanks to their massive popularity among the younger demographics. However, they also come with a series of side effects that serve as threats against the industry. “We signed a promotion contract with a popular [...]