SEOUL, Apr. 12 (Korea Bizwire) — Global fashion brand Zara unveiled its augmented reality (AR) technology-based mobile application on Thursday to provide a better shopping experience for consumers amid a growing popularity of online malls. The app, Zara AR, shows models wearing selected clothing items when users hold their mobile phones towards a censor inside [...]
SEOUL, June 3 (Korea Bizwire) – There is a strange culture among South Koreans in which the higher the price is, the better the product sells. For years, the South Korean media and a good portion of consumers have noticed and questioned this absurd trend in a country that has been hit by record high [...]
SEOUL, May 30 (Korea Bizwire) – Despite a number of controversies surrounding the CEO of Zara Korea, high clothing prices, and little to no social contributions, soaring sales of the Spanish fashion brand in South Korea show no sign of peaking soon, with the chairman the of the company’s local partner LOTTE awarded a royal [...]
SEOUL, Jun. 10 (Korea Bizwire) — Prices at SPA brand Zara’s Korean stores are higher than anywhere else in the world. According to Spanish press El Confidencial on June 9, Morgan Stanley employed analytics company AlphaWise to conduct market research on Zara. The research firm discovered that products selling in Korea were twice as expensive [...]
SEOUL, Korea, Feb 5 (Korea Bizwire) – The three foreign fashion brands, including Uniqlo, Zara, and H&M, which account for more than 50 percent of the domestic budget-price apparel market, are moving aggressively this year to expand in Korea. According to fashion industry sources on February 4, Japan’s Uniqlo, Zara of Spain, and Swedish clothier Hennes [...]
![[Kobiz Feature] LG Economic Research Institute Report: Cases of Business Model Innovation](http://koreabizwire.com/wp/wp-content/uploads/2014/01/5134654297_cb4487f426_z.jpg "[Kobiz Feature] LG Economic Research Institute Report: Cases of Business Model Innovation")
SEOUL, Korea, Jan 01 (Korea Bizwire) – In today’s marketplace in which companies fight tooth and nail to gain shares by any means, companies do everything to differentiate their products and services. But they face a situation where the room for differentiation is getting narrower. According to a report by global management consulting firm Frost & [...]