This image provided by Netflix shows a scene from “Squid Game.”
SEOUL, April 3 (Korea Bizwire) — Streaming service users in the U.S. accessed Korean video content the most after American content, a survey showed Sunday.
The Korea Communications Commission and the Korea Broadcast Advertising Corp. analyzed 2,015 American users accessing Korean content, which showed that 90.4 percent of them accessed U.S. content in the last 12 months, followed by Korean (43.1 percent), and British or Japanese (28.7 percent) content.
As for their genre preference for Korean series and films, the majority of users liked action (24.2 percent), followed by romance (23.8 percent), horror/thriller/zombie (23.2 percent) and sci-fi/fantasy (14.6 percent).
Sorted by title, a majority of users particularly enjoyed watching “Squid Game” and “All of Us Are Dead” among Korean series, as well as “Parasite” and “Train to Busan” among Korean films.
Among Korean variety shows, users preferred game variety shows (14.7 percent), romance reality shows (12.9 percent), and audition/survival shows (11.5 percent).
They particularly enjoyed watching “Running Man,” “Knowing Bros” and “Weekly Idol.”
Users found out about Korean content primarily through streaming platforms (41.3 percent), followed by social networking platforms (38.3 percent), media advertisements (35.8 percent) and through recommendations from family or friends (25.4 percent).
M. H. Lee (mhlee@koreabizwire.com)
