Woowa Brothers Launches AI Delivery Service | Be Korea-savvy

Woowa Brothers Launches AI Delivery Service

An employee of Baemin (Baedal Minjok) Rider. (Yonhap)

An employee of Baemin (Baedal Minjok) Rider. (Yonhap)

SEOUL, Feb. 14 (Korea Bizwire)Woowa Brothers Corp., the operator of delivery app Baedal Minjok, said Thursday that it will introduce an artificial intelligence (AI) delivery service for the first time in South Korea.

The company explained that the system will be launched in the Songpa and Gangdong districts in Seoul on February 27 after completing a development process of 18 months.

The AI-recommended delivery service is a system where artificial intelligence assigns the most suitable delivery person considering the movements of workers and the characteristics of the ordered food.

The AI goes through calculations between 5 million and 50 million times per second and finds the optimal route and delivery person.

The system is expected to greatly enhance safety and convenience for delivery workers.

“So far, we have not been able to keep our eyes on our cell phones even while driving because we have to secure our next job only by accepting the continuously incoming delivery calls,” Woowa Brothers said.

“In fact, failing to keep eyes forward when driving accounted for 12 percent of the total number of accidents involving delivery workers.”

“The introduction of the AI-recommended delivery service will allow the delivery workers to focus on driving, which will solve safety problems,” company officials added. “The efficiency of delivery will also increase.”

D. M. Park (dmpark@koreabizwire.com)

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