Xiaomi Expands into South Korea with Comprehensive Product Launch | Be Korea-savvy

Xiaomi Expands into South Korea with Comprehensive Product Launch


The Xiaomi 14T, the first smartphone to be introduced in South Korea, is on display at Xiaomi Korea's first press conference since establishing its subsidiary, held on January 15 at the Four Seasons Hotel in Jongno-gu, Seoul. (Yonhap)

The Xiaomi 14T, the first smartphone to be introduced in South Korea, is on display at Xiaomi Korea’s first press conference since establishing its subsidiary, held on January 15 at the Four Seasons Hotel in Jongno-gu, Seoul. (Yonhap)

SEOUL, Jan. 15 (Korea Bizwire) — Chinese tech giant Xiaomi announced its full-scale entry into the South Korean market on January 15, unveiling a range of products including smartphones, TVs, robot vacuum cleaners, and wearable devices. This move marks the company’s first major initiative since establishing its Korean subsidiary.

At a press conference held at the Four Seasons Hotel in Seoul, Johnny Wu, President of Xiaomi Korea, highlighted the alignment between Xiaomi’s vision of “innovation for everyone” and South Korean consumers’ preference for premium quality at reasonable prices. Wu emphasized plans to collaborate closely with local communities to tailor products and services to Korean lifestyles.

Xiaomi is considering locations for its first offline store in South Korea, aiming to offer a seamless experience encompassing product trials, purchases, and after-sales services. Expansion to additional regions is also planned.

Starting January 15 through early February, Xiaomi will gradually release five product categories—smartphones, TVs, wearables, power banks, and robot vacuum cleaners—with an initial focus on online sales.

Smartphone Launches
The Xiaomi 14T and Redmi Note 14 Pro 5G are the first smartphones introduced to the Korean market. The 14T, developed in collaboration with Leica, features a triple Leica lens, intuitive device control with Google’s AI assistant Gemini, and Xiaomi’s proprietary Advanced AI technology for real-time translation and AI-enhanced recording.

Available in Titan Blue, Titan Gray, Titan Black, and Lemon Green, the Xiaomi 14T is priced at ₩599,800 for the 12GB+256GB model and ₩649,800 for the 12GB+512GB version—significantly more affordable than its European price of approximately ₩970,000.

The Redmi Note 14 Pro 5G, launching January 22, boasts a 200MP AI camera and enhanced durability. It comes in Lavender Purple, Midnight Black, and Coral Green, with prices set at ₩399,300 for the 8GB+256GB model and ₩499,400 for the 12GB+512GB variant.

The Xiaomi 14T and Redmi Note 14 Pro 5G are the first smartphones introduced to the Korean market. (Image provided by Xiaomi)

The Xiaomi 14T and Redmi Note 14 Pro 5G are the first smartphones introduced to the Korean market. (Image provided by Xiaomi)

Wearables and Accessories
Xiaomi introduced the Redmi Watch 5, its largest smartwatch with a 2.07-inch AMOLED display, available in Silver Gray, Obsidian Black, and Lavender Purple for ₩129,800. The Redmi Buds 6 Lite wireless earbuds with noise-canceling features are priced at ₩24,800.

Xiaomi also launched the Ultra Slim Power Bank 5000mAh, weighing 93g with 20W USB-C fast charging, priced at ₩28,800. The 10,000mAh and 20,000mAh models are available for ₩24,800 and ₩29,800, respectively.

Home Appliances
The Xiaomi X20 Max robot vacuum cleaner, priced at ₩749,000, offers voice control via Amazon Alexa or Google Assistant and features an all-in-one base station for automatic dust collection, hot water mopping, and heat drying. It includes tangle-free brush technology, making it suitable for pet owners.

TV Lineup
Xiaomi is launching its full TV lineup in Korea, including the TV A Series, TV A Pro Series, TV S Mini LED Series, and the flagship TV Max 100. The TV Max 100 features a 100-inch Quantum Dot display with over one billion colors, priced at ₩299,800.

The TV S Mini LED series, with 512 local dimming zones and a 144Hz refresh rate, is priced at ₩998,000 for the 65-inch model and ₩169,800 for the 75-inch model.

All models come equipped with Google TV for voice control. The TV A Pro Series starts at ₩358,000, while the basic TV A Series starts at ₩188,000 for the 32-inch model.

Xiaomi's TV products, including the TV A Series and TV A Pro Series, are on display at Xiaomi Korea's first press conference since establishing its subsidiary, held on January 15 at the Four Seasons Hotel in Jongno-gu, Seoul. (Yonhap)

Xiaomi’s TV products, including the TV A Series and TV A Pro Series, are on display at Xiaomi Korea’s first press conference since establishing its subsidiary, held on January 15 at the Four Seasons Hotel in Jongno-gu, Seoul. (Yonhap)

Enhanced Security with HyperOS
All newly launched products are powered by Xiaomi’s next-generation operating system, HyperOS, which employs triple-layer security to protect sensitive data, including biometric authentication and passwords.

Future Plans
Regarding electric vehicles, Wu stated that Xiaomi will focus entirely on the Chinese market for the next three years. However, he hinted at a future global rollout that would naturally include South Korea.

Ashley Song (ashley@koreabizwire.com) 

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