Yakgwa Sales Jump Among Young Koreans | Be Korea-savvy

Yakgwa Sales Jump Among Young Koreans


SEOUL, April 10 (Korea Bizwire)Traditional food once popular only among older generations is gaining popularity among the youth, including “yakgwa,” a deep-fried, wheat-based Korean confection.

Yakgwa sales at convenience store chain CU between March 29 and April 5 jumped by 248.3 percent compared to last year.

Its sales at GS25 also jumped by 226.8 percent last month compared to last year. Emart24 also reported an 84-percent year-on-year increase in yakgwa sales last month.


SPC Group’s bakery chain Paris Baguette released a new yakgwa tart last month, selling 100,000 of them just two weeks after their release.

BR Korea’s Dunkin Donuts released a honey-glazed yakgwa last January, selling 1.2 million of them since.

Image Credit: Paris Baguette / SPC Samlip Co. / photonews@koreabizwire.com

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