Young Seven Eleven Employee Recognized for Her Adaptive Merchandising Strategy | Be Korea-savvy

Young Seven Eleven Employee Recognized for Her Adaptive Merchandising Strategy


Jang was recognized her contribution to Seven Eleven’s ‘Milk Shaved Ice Seol’ hit product. (image: Lotte Group)

Jang was recognized her contribution to Seven Eleven’s ‘Milk Shaved Ice Seol’ hit product. (image: Lotte Group)

SEOUL, Apr. 28 (Korea Bizwire)A young Seven Eleven employee in her twenties has been awarded 20 million won for coming up with a brilliant idea for a product.

Jang Chae-Yoon, merchandise director of Seven Eleven’s beverages department, was awarded a Value Champion Award by Lotte Group president Shin Dong-Bin on April 27 at the 2015 Lotte Human Resources Forum.

Jang was recognized her contribution to Seven Eleven’s ‘Milk Shaved Ice Seol’ hit product, which was the no.1 selling ice cream at Seven Eleven last year. As the market for convenience store shaved ice goods was 7 times greater in 2013 than 2012, Jang hatched a plan to enlarge Seven Eleven’s ice cream plant facilities.

Shin’s goal in establishing the forum was to have it act as a base for implementing agile HR management in Lotte Group. He said that efforts to respond to demand quickly and flexibly should be appreciated, even though some trials might result in failure.

It appears that Jang has been recognized for her swift move to grasp a new opportunity, helping Seven Eleven establish a presence in the shaved ice market for convenience store chains.

By J. W. Choi (summerchoi@koreabizwire.com)

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