YouTube Videos Shift to Cooking as Pandemic Drags On

(image: Lotte Home Shopping Inc.)

SEOUL, March 19 (Korea Bizwire) — With the coronavirus pandemic showing no signs of a letup, YouTube videos are shifting from “mukbang” (a portmanteau in Korean of “eating” and “broadcast”) to “cookbang” (“cooking” and “broadcast”).

YouTubers are coming up with easy-to-follow cooking videos to cater to an increasing number of viewers who choose to cook at home.

AI-focused firm VAIV Company reported that YouTube channel ‘Home Cooking’ saw the highest increase in the number of subscribers (368 percent), followed by J. Dessert (60.5 percent), and Delicious Day (12.9 percent).

Home Cooking is a YouTube channel which began in February 2020, introducing ways to make quality desserts using simple recipes.

With more than 212,000 subscribers, the channel is particularly popular among women in their 20s and 30s.

J. Dessert makes desserts that are currently being sold at a cafe, and is popular among men in their 20s and 30s.

Delicious Day teaches viewers how to cook various cuisines from meat and bread to side dishes, and is popular among women in their teens and 20s.

The statistical data was collected by Nox Influencer, a video data analysis service based on more than 13 million YouTube channels and 300 million videos.

Ashley Song (ashley@koreabizwire.com)