SEOUL, Korea, July 29 (Korea Bizwire) — Yves Saint Laurent Beauty will be opening its fifth shop in Korea on the first floor of the Hyundai Department Store COEX branch on Tuesday, July 3. Famous for its free and modern value and innovative products that shatters tediousness and stereotypes, Yves Saint Laurent Beauty created a sensation in Korea after its official launch in September 2012 which has led to the opening of its latest store.
At Yves Saint Laurent Beauty stores customers can experience the brand philosophy and meet the various innovative Yves Saint Laurent items on display. First of all, there are numerous popular cosmetic products such as the ‘Touche Eclat’ and ‘Rouge Pur Couture Vernis A Levres,’ commonly known as the ‘YSL Tint.’ In addition, Yves Saint Laurent Beauty stores also offer a wide range of top-quality skincare products, those that were inspired by its professional team of developers that have worked for more than 100 years and have earned seven Nobel prizes.
Last but not least, Yves Saint Laurent Beauty has strived to express its ‘fashion DNA’ as a scent, and has looked to complete a unique sense of beauty with perfumes ever since its first perfume, ‘Y,’ was released in 1964. Yves Saint Laurent perfumes for men and women are bestsellers all around the globe.
Niccola DeBrei, executive director of Yves Saint Laurent Beauty Korea, said, “We thank all our Korean customers for the love and support that they have shown us in the 10 months since we launched the Yves Saint Laurent Beauty Korea last September. We believe that this shows that there were many consumers in Korea who are thirsty for a unique style as well as beauty products that are both luxurious and trendy. The opening of our fifth store will hopefully offer more of our customers an opportunity to experience and enjoy our many products.”