SEOUL, June 11 (Korea Bizwire) — It’s not just funny or tongue-in-cheek wordplay. Rather, it is a highly calibrated marketing strategy ironed out by South Korean foodmakers here to mainly target the important clan of young customers. Brand collaboration is not something new in the segment, but the food industry is currently expanding the scope [...]
SEOUL, June 4 (Korea Bizwire) – South Korea’s food and beverage industry has fallen in deep love with the traditional Korean snack “dalgona.” The coffee industry, in particularly, is releasing a series of dalgona coffee products, which are enjoying rising popularity, especially among young people. Dalgona is increasingly being used in a variety of forms, [...]
SEOUL, May 29 (Korea Bizwire) — Vietnamese state-run dairy giant Vinamilk has entered South Korea to meet growing demand for premium milk products, Vina Korea said Friday. Vina Korea, a Korean company set up by five local distribution firms for the sale of Vinamilk products, began to sell milk tea, soybean milk and condensed milk-based [...]
SEOUL, May 26 (Korea Bizewire) — A series of giveaway promotions from coffeehouse chains for the summer season have become a hot topic. However, as the free gifts given as a part of the customer appreciation promotions have become popular, pressure that customers feel to buy the products is getting worse. Some point out that [...]
SEOUL, May 26 (Korea Bizewire) — South Korea’s exports of packaged traditional chicken soup, or “samgyetang,” have posted sharp growth in the first four months of 2020 from a year earlier, data showed Tuesday, amid the growing demand for ready-to-eat products around the globe due to the pandemic-led lockdowns. Outbound shipments of ready-to-eat samgyetang products [...]
SEOUL, May 25 (Korea Bizwire) – A year has passed since South Korea’s first Blue Bottle Coffee shop opened in Seoul’s eastern Seongsu neighborhood – a trendy hangout spot where young artists and designers renovated existing buildings into art spaces, fine restaurants and cafes to woo customers. What impact has this American coffee freanchise had [...]
SEJONG, May 19 (Korea Bizwire) — South Korea’s finance ministry said Tuesday it will ease regulations on alcoholic drinks, in a bid for local producers to increase their competitiveness against foreign firms. Under the deregulatory move, which is subject to approval from the National Assembly, local firms will be allowed to produce alcoholic drinks under [...]
SEOUL, May 18 (Korea Bizwire) — South Korean giant food manufacturers boasted two-digit profit growth in the first three months of this year on brisk demand for instant home meal products amid coronavirus-led social distancing, data showed Monday. In the January-March period, earnings of food conglomerate CJ Cheiljedang Corp. were 28 percent higher than brokerages’ [...]
SEOUL, March 9 (Korea Bizwire) — The United States accounted for more than half of the South Korean market for imported beef last year, data showed Monday, widening the gap with its top rival, Australia. South Korea imported 235,716 tons of U.S. beef in 2019, 53 percent of the total beef imports, according to the [...]
SEOUL, Feb. 24 (Korea Bizwire) — The South Korean market for coffee drinks expanded more than 2 percent in 2019 thanks mainly to strong sales of bottled products, a market tracker said Monday. Sales of coffee drinks came to 1.32 trillion won (US$1.1 billion) last year, up 2.2 percent from the previous year, according to [...]