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Home Appliance, Furniture Makers Turn to ‘Experiential Stores’ in Post-Pandemic Era

Home Appliance, Furniture Makers Turn to ‘Experiential Stores’ in Post-Pandemic Era

SEOUL, May 16 (Korea Bizwire) — Home appliance and furniture makers are transitioning their focus to offline stores after enjoying an unexpected surge in sales over the past two years during the pandemic era, introducing new marketing strategies that focus on “experiential stores.” The country’s top massage chair maker Bodyfriend began to place artworks in [...]