GS25 Leverages “Search Failures” to Discover Hidden Demand for Alcohol Products
SEOUL, April 21 (Korea Bizwire) — South Korean convenience store chain GS25 is turning missed search results into a powerful tool for product innovation, using customer data from its mobile app to identify and launch new alcoholic beverages. GS25 announced Sunday that it has been analyzing “search failure” data from its app Our Neighborhood GS, particularly [...]