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K-Pop Power: How Global Brands are Tapping into the Korean Wave

K-Pop Power: How Global Brands are Tapping into the Korean Wave

  SEOUL, Feb. 26 (Korea Bizwire) – As K-pop continues to capture hearts worldwide, the food and beverage industry is keenly leveraging this global phenomenon by collaborating with K-pop artists to target international markets. Coca-Cola is setting a prime example by launching a special edition product named ‘Coca-Cola Zero K-Wave’ in 36 countries, drawing inspiration from [...]

Korean Cuisine Makes a Splash at UN Cafeteria in Bangkok, A First for Global Organization

Korean Cuisine Makes a Splash at UN Cafeteria in Bangkok, A First for Global Organization

BANGKOK, Jan. 18 (Korea Bizwire) — Korean food is garnering positive responses at the United Nations office cafeteria in Bangkok, Thailand, marking the first time Korean cuisine has been featured in a cafeteria of a major international organization. Since September of last year, the cafeteria at the UN Conference Center (UNCC) in Bangkok has been offering Korean [...]

Barbara Zitwer’s ‘The Korean Book of Happiness’ Offers an Enticing Glimpse of Korean Culture and Traditions

Barbara Zitwer’s ‘The Korean Book of Happiness’ Offers an Enticing Glimpse of Korean Culture and Traditions

SEOUL, Jan. 12 (Korea Bizwire) – Barbara Zitwer, an American literary agent renowned for bringing Korean authors like Shin Kyung-sook and Han Kang to global prominence, has released a book about her travels in Korea, titled ‘The Korean Book of Happiness’. Preferring the nickname “Barbara,” she compiles her experiences in the book, recommending unique cultural aspects, [...]

K-pop’s Momentum Continues, Girl Groups Dominate in 2023

K-pop’s Momentum Continues, Girl Groups Dominate in 2023

SEOUL, Dec. 15 (Korea Bizwire) — As the year 2023 draws to a close, the K-pop industry reflects on a year marked by extended global expansion and a continued craze for girl groups following the trend from last year. While the temporary hiatus of superstar BTS for its members’ mandatory military service posed a new [...]

New Delhi Hosts Vibrant Korean Film Festival in Commemoration of 50 Years of Diplomatic Ties with India

New Delhi Hosts Vibrant Korean Film Festival in Commemoration of 50 Years of Diplomatic Ties with India

NEW DELHI & SEOUL, Nov. 26 (Korea Bizwire) – A three-day Korean film festival is set to unfold in the Indian capital, New Delhi, commencing this Tuesday, as part of the commemoration of the 50th anniversary of diplomatic relations between Korea and India this year. The Korean Cultural Center India (KCCI) has announced that the [...]

‘Smugglers’ Wins Best Picture at Blue Dragon Awards

‘Smugglers’ Wins Best Picture at Blue Dragon Awards

SEOUL, Nov. 24 (Korea Bizwire) – Director Ryoo Seung-wan’s crime action thriller “Smugglers” won best picture Friday at the Blue Dragon Awards, one of the most prestigious film awards in South Korea. Set in the 1970s in a peaceful seaside village, “Smugglers” revolves around two female divers, played by Kim Hye-soo and Yum Jung-ah, who [...]

Secret Behind Faker’s Triumph Is Learning From Process Rather Than From Outcome

Secret Behind Faker’s Triumph Is Learning From Process Rather Than From Outcome

SEOUL, Nov. 21 (Korea Bizwire) – Esports star ‘Faker’ (Lee Sang-hyeok), who clinched victory last weekend in the League of Legends (LoL) World Championship, commonly referred to as the ‘LoLdcup,’ revealed the secret behind his triumph, stating, “I can learn a lot when I make it a goal to focus on the process regardless of the [...]