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CJ Olive Young Teams Up With Sephora to Launch Global K-Beauty Zones

CJ Olive Young Teams Up With Sephora to Launch Global K-Beauty Zones

SEOUL, Jan. 21 (Korea Bizwire) – CJ Olive Young Corp., the distribution arm of South Korea’s food-to-cosmetics conglomerate CJ Group, said Wednesday it has partnered with Sephora to launch dedicated K-beauty zones across the French cosmetics retailer’s online and offline channels. Under the strategic partnership, Sephora customers in six countries will initially gain access to [...]

Hyundai Duty Free Launches AI-Powered Beauty Experience in Seoul

Hyundai Duty Free Launches AI-Powered Beauty Experience in Seoul

SEOUL, Jan. 19 (Korea Bizwire) — Hyundai Duty Free said Sunday it has introduced an artificial intelligence–based beauty experience zone at its Trade Center store in southern Seoul, offering customers personalized skin and makeup analysis through interactive digital tools. The pop-up space, titled “AI Beauty Trip,” will operate on the ninth floor of the Trade Center [...]

Louis Vuitton Refreshes Flagship Seoul Store to Mark Monogram Anniversary

Louis Vuitton Refreshes Flagship Seoul Store to Mark Monogram Anniversary

SEOUL, Jan. 8 (Korea Bizwire) — Louis Vuitton has reopened its flagship Dosan store in Seoul’s Gangnam district following a renovation that commemorates the 130th anniversary of the brand’s iconic monogram, the company said Wednesday. The refurbishment pays tribute to the monogram design created in 1896 by Georges Vuitton in honor of his father, Louis Vuitton, [...]

For South Korea’s Gen Alpha, the Makeover Begins in Elementary School

For South Korea’s Gen Alpha, the Makeover Begins in Elementary School

SEOUL, Dec. 17 (Korea Bizwire) —  A growing number of South Korean children and teenagers are embracing makeup as part of their everyday culture, driven by social media trends, easy access to inexpensive cosmetics and a loosening of school restrictions. The shift has sparked concern among parents and educators who worry about the deepening pressures [...]

Coast Guard Seizes 4,100 Counterfeit Luxury Goods; Global Brands Issue Rare Public Thanks

Coast Guard Seizes 4,100 Counterfeit Luxury Goods; Global Brands Issue Rare Public Thanks

BUSAN, Dec. 15 (Korea Bizwire) — South Korea’s Coast Guard has arrested a smuggling ring accused of importing thousands of counterfeit luxury goods from China and selling them online, prompting several global fashion houses to issue formal letters of appreciation — an unusually public response from brands that rarely acknowledge enforcement actions. The South Regional Coast [...]

Soft Power to Hard Numbers: K-Consumer Goods Record Explosive Growth

Soft Power to Hard Numbers: K-Consumer Goods Record Explosive Growth

SEOUL, Nov. 18 (Korea Bizwire) — South Korea’s consumer goods exports—long considered a supporting player to the country’s heavyweight industries—are rapidly emerging as a new growth engine, fueled by the global spread of Hallyu and the runaway popularity of titles like the animated film K-Pop Demon Hunters. Government data show that exports of K-food, K-beauty, and [...]

Gov’t to Roll Out Plan Aimed at Expanding Exports of Korean Lifestyle Goods

Gov’t to Roll Out Plan Aimed at Expanding Exports of Korean Lifestyle Goods

SEOUL, Nov. 12 (Korea Bizwire) — South Korea is preparing to roll out a sweeping plan this year to boost exports of its consumer goods, riding a wave of global enthusiasm for Korean food, beauty, and fashion, the Ministry of Trade, Industry and Resources said Wednesday. Trade Minister Yeo Han-koo outlined the strategy in a meeting [...]

Men Emerge as New Growth Engine for K-Beauty as Grooming Market Expands

Men Emerge as New Growth Engine for K-Beauty as Grooming Market Expands

SEOUL, Nov. 10 (Korea Bizwire) — South Korea’s once-niche men’s cosmetics industry is rapidly emerging as a major growth engine for K-beauty, driven by changing attitudes toward grooming and self-care among younger male consumers. Once limited to simple skin lotion sets, the market has expanded to include makeup, fragrance, and scalp-care products as more men embrace [...]

Beauty Brands Turn to In-Store Experiences to Win Over Consumers

Beauty Brands Turn to In-Store Experiences to Win Over Consumers

SEOUL, Oct. 21 (Korea Bizwire) — With competition in the cosmetics industry intensifying, major South Korean beauty brands are increasingly turning their stores into immersive spaces where customers can test products and experience the essence of each brand beyond the counter. APR Co. operates “Space Dosan” in Seoul’s Sinsa-dong, where visitors can try its Medicube skincare [...]