Beauty & Fashion Archives | Be Korea-savvy

Archive by category Beauty & Fashion

Experts and Proprietors Strongly Divided on “Fusion” Hanbok Controversy

Experts and Proprietors Strongly Divided on “Fusion” Hanbok Controversy

  SEOUL, Sept. 13 (Korea Bizwire) – In recent years, sightings of young men and women dressed in “fusion” versions of the traditional hanbok have become more common, mostly in the Seoul metropolitan area. Some hanbok sparkle, while others even have ribbons tied to the back. The lengths and sizes of the outfits are all [...]

Middle-Aged Consumers Increase Spending on Health and Looks

Middle-Aged Consumers Increase Spending on Health and Looks

SEOUL, Aug. 13 (Korea Bizwire) — According to e-commerce giant Gmarket, a growing number of middle-aged South Koreans are spending more money on dieting, skin care and other products or services that help them to maintain a youthful appearance. Those in their 40s and 50s are investing more in themselves, as they have the economic [...]

AmorePacific Wins Trademark Infringement Lawsuit in China

AmorePacific Wins Trademark Infringement Lawsuit in China

SEOUL, Jul. 26 (Korea Bizwire) — South Korea’s leading cosmetics firm AmorePacific Group won a trademark infringement lawsuit against a Chinese company regarding the group’s Sulwhasoo brand. AmorePacific revealed yesterday that it had filed a lawsuit against a Chinese company based in Shanghai, China and won the case at the appellate court recently. In a [...]

Eco-Friendly Fashion Takes Industry by Storm

Eco-Friendly Fashion Takes Industry by Storm

SEOUL, Jul. 13 (Korea Bizwire) – The wave of environmentally friendly efforts that recently hit the retail industry is now making similar strides in the fashion industry. Leading fashion companies have recently launched a series of marketing campaigns that incorporate environmental issues while highlighting lower prices for their products. K2, a popular outdoor brand, has [...]

See-Through Clothing: Summer’s Hottest Fashion Trend

See-Through Clothing: Summer’s Hottest Fashion Trend

SEOUL, Jul. 6 (Korea Bizwire) — With the onset of the hot summer weather, sheer clothing that allows just a bit of see-through is becoming all the rage this season. The online market website Auction revealed yesterday that sales of see-through blouses and vinyl bags during the month of June had increased sharply compared to [...]

Job Seekers Turn to Free Rental Services for Interview Attire

Job Seekers Turn to Free Rental Services for Interview Attire

SEOUL, Jul. 4 (Korea Bizwire) — The free business suit rental service for new graduates offered jointly by the Incheon Business Information Technopark and the city government of Incheon has been garnering praise since it was initiated in February. Over the past four months, a total of 608 people have benefited from the service, which [...]

Chinese Shops in Vietnam Milk Surging Popularity of Korean Wave

Chinese Shops in Vietnam Milk Surging Popularity of Korean Wave

  Jun 30 (Korea Bizwire) – At first sight, one would think that they were in front of a “K-store” – a shop carrying Korean items. A quick peek inside, however, reveals the extent of the deception, the opportunistic façade unable to mask the reality of the wares being touted within – knockoffs of popular [...]

Social Media Influencers Next Big Thing for Retail Marketing

Social Media Influencers Next Big Thing for Retail Marketing

SEOUL, Jun. 29 (Korea Bizwire) — Kim Min-kyung, a 23-year-old newlywed, says her life revolves around Instagram, from getting tips to buying beauty products. She is a huge fan of Im Ji-hyun, an online celebrity and beauty guru with over 7.9 million followers who avidly keep close tabs on her every move. Im is better [...]