Cosmetics Brands Target Gen Z With Mini-Size Products as Korean Youth Embrace ‘Try Before You Buy’
SEOUL, Nov. 19 (Korea Bizwire) – South Korean cosmetics companies are rolling out smaller-sized products to capture the growing market of Generation Z and Alpha consumers, who are increasingly seeking affordable ways to experiment with beauty products. Daiso, a popular discount retailer, reported a dramatic surge in cosmetics sales for January through October this year, with [...]