Beauty & Fashion Archives | Be Korea-savvy

Archive by category Beauty & Fashion

‘MZ Generation’ Falls in Love with ‘Gorpcore’ Fashion

‘MZ Generation’ Falls in Love with ‘Gorpcore’ Fashion

SEOUL, Dec. 5 (Korea Bizwire) — As the MZ generation (a Korean term referring to millennials and Generation Z)’s interest in sports and outdoor activities grew during the pandemic period, hiking clothing trends are shifting from crude design and vibrant colors towards a so-called “gorpcore” look. “Gorpcore” is a compound word created by combining the [...]

L’Oreal, Hotel Shilla, Anchor Equity Partners Launch New Skin Care Brand Shihyo

L’Oreal, Hotel Shilla, Anchor Equity Partners Launch New Skin Care Brand Shihyo

SEOUL, Nov. 21 (Korea Bizwire) — French cosmetics giant L’Oreal SA said Monday it has launched a new skin care brand called Shihyo, with Hotel Shilla Co. and Anchor Equity Partners. The announcement comes after the trio announced in June they would co-invest in the launch of a new luxury beauty brand. Shihyo, which means [...]

‘Fragrance Therapy’ Items Gain Popularity After COVID-19 Pandemic

‘Fragrance Therapy’ Items Gain Popularity After COVID-19 Pandemic

SEOUL, Nov. 14 (Korea Bizwire) — An increasing number of consumers are attempting to eliminate depression and refresh themselves using their favorite fragrances after the onset of the COVID-19 pandemic. The home fragrance lines of the niche perfume brands Diptyque and Byredo saw their Nov. 1-10 sales rise by 20.4 percent and 28.1 percent, respectively, [...]

Amorepacific Proves Relationship Between Restricted Diet and Aging Delay

Amorepacific Proves Relationship Between Restricted Diet and Aging Delay

SEOUL, Nov. 9 (Korea Bizwire) — Amorepacific Group, South Korea’s leading cosmetics firm, said Tuesday its research team had found a link between the increasing metabolic substances caused by a restricted diet and the delay in aging. A joint research team from Amorepacific and Sungkyunkwan University made use of bio big data and molecular biology [...]

Fashion Companies Transform Changing Rooms to Attract Younger Shoppers

Fashion Companies Transform Changing Rooms to Attract Younger Shoppers

SEOUL, Nov. 7 (Korea Bizwire) — Changing rooms, which once featured white walls and hooks to hang clothes, are turning into new places where young people in their 20s and 30s can take eye-catching photos and videos. Local brand Ader Error recently opened a flagship store in Seoul’s Gangnam neighborhood, with its extraordinary changing rooms [...]

Local Retailer of Japanese Fashion Brand Uniqlo Fined over Misleading Ads

Local Retailer of Japanese Fashion Brand Uniqlo Fined over Misleading Ads

SEOUL, Oct. 27 (Korea Bizwire) — South Korea’s antitrust regulator said Thursday it has decided to impose a fine of 153 million won (US$108,000) on a retailer of popular Japanese fashion brand Uniqlo over misleading advertisements. The penalty on FRL Korea Co., which sells Uniqlo products in South Korea, came as it exaggerated the performances [...]