SEOUL, Oct. 20 (Korea Bizwire) — As the Korean Wave continues to attract record numbers of foreign visitors, South Korean retailers are ramping up tailored marketing to meet the growing demand for K-beauty, K-pop, and cultural experiences. According to industry data released on October 19, the number of foreign tourists visiting Korea reached 12.38 million between [...]
SEOUL, Oct. 8 (Korea Bizwire) — South Korea is turning to artificial intelligence to address a mounting environmental challenge: the massive volume of discarded clothing fueled by fast fashion. The Ministry of Climate, Energy and Environment announced Wednesday that it will invest 25 billion won ($18 million) through 2030—including 17.5 billion won in government funding—to [...]
SEOUL, Oct. 6 (Korea Bizwire) — South Korea’s healthcare landscape is growing increasingly polarized as profit-driven clinics such as cosmetic surgery and dermatology offices multiply, while essential medical services like pediatrics and obstetrics continue to decline. According to data from the Health Insurance Review and Assessment Service obtained by Rep. Kim Mi-ae of the National Assembly’s [...]
SEOUL, Sept. 15 (Korea Bizwire) — Some of the fashion labels that once defined the wardrobes of South Korea’s Y2K generation are staging a comeback, blending heritage with contemporary appeal to reach both nostalgic older shoppers and trend-conscious younger consumers. Reebok has reintroduced its classic “Club C 85” sneakers in a limited-edition model marking the [...]
SEOUL, Sept. 2 (Korea Bizwire) — Hyundai Department Store said Monday it will stage a special “The Hyundai Global Stage” at the upcoming Tokyo Girls Collection (TGC), marking the first time the Japanese fashion showcase will dedicate a runway to Korean brands. The event, set for Sept. 6 at Saitama Super Arena near Tokyo, is Japan’s [...]
SEOUL, Aug. 29 (Korea Bizwire) — Louis Vuitton unveiled its first-ever beauty line, La Beauté Louis Vuitton, in Seoul on Friday, marking the global debut of the French luxury house’s long-awaited entry into cosmetics. The collection, comprising 55 shades of lipstick, 10 tinted balms and four eye shadow palettes, was presented at a pop-up store [...]
SEOUL, Aug. 29 (Korea Bizwire) — South Korea’s dermatology clinics have emerged as the country’s leading draw for foreign medical tourists, with patient numbers skyrocketing more than 100-fold over the past decade and a half. According to a report released Thursday by the Korea Health Industry Development Institute, 705,044 foreign patients received dermatological treatment in [...]
SEOUL, Aug. 25 (Korea Bizwire) — CJ OnStyle announced Sunday that it will launch a new mobile live commerce broadcast infused with artificial intelligence (AI) and extended reality (XR), positioning immersive video content as a differentiator in an increasingly crowded e-commerce market. The first installment, airing August 24, will spotlight the popular women’s underwear brand [...]
SEOUL, Aug. 22 (Korea Bizwire) — Once confined to military bases and the closets of enlisted soldiers, the “ROKA Tee” — a functional T-shirt emblazoned with the insignia of South Korea’s armed forces — has become an unlikely fashion hit among civilians, tourists, and students. At a military supply store in Yongsan earlier this month, [...]
PARIS, Aug. 11 (Korea Bizwire) — South Korean cosmetics are making waves in global beauty markets, with a notable surge in sales, particularly in Europe. According to Le Monde, Korean brands are increasingly dominating beauty stores in France, despite challenges such as rising U.S. tariffs. The rise of K-beauty products like sheet masks, snail mucin creams, [...]