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Archive by category Beauty & Fashion

Korean Beauty and Health Firms Eye Vietnamese Market with Strategic Pricing

Korean Beauty and Health Firms Eye Vietnamese Market with Strategic Pricing

HANOI, Nov. 28 (Korea Bizwire) – At the E-commerce Connection and Development Forum (ECCDF2024) held at the Hanoi Museum on November 26, Korean companies showcased their strategies to capture the Vietnamese market through products that offer both value for money and emotional satisfaction.  Lim Young-ho, director of Skineralism, a cosmetics and food manufacturing company, revealed plans [...]

In South Korea’s Beauty Market, Economic Pressures Create a Tale of Two Consumers

In South Korea’s Beauty Market, Economic Pressures Create a Tale of Two Consumers

SEOUL, Nov. 26 (Korea Bizwire) – “All cosmetic samples for just 10,000 won.” Such listings have become increasingly common on Danggeun Market, South Korea’s popular secondhand trading platform, reflecting a growing divide in the nation’s beauty market amid persistent inflation. While some consumers hunt for bargain cosmetics and sample-size products, others flock to luxury brands like [...]

Cosmetics Brands Target Gen Z With Mini-Size Products as Korean Youth Embrace ‘Try Before You Buy’

Cosmetics Brands Target Gen Z With Mini-Size Products as Korean Youth Embrace ‘Try Before You Buy’

SEOUL, Nov. 19 (Korea Bizwire) – South Korean cosmetics companies are rolling out smaller-sized products to capture the growing market of Generation Z and Alpha consumers, who are increasingly seeking affordable ways to experiment with beauty products.  Daiso, a popular discount retailer, reported a dramatic surge in cosmetics sales for January through October this year, with [...]

Rising K-Beauty Wave Captures Attention of Major Italian Media, Highlighting Global Success

Rising K-Beauty Wave Captures Attention of Major Italian Media, Highlighting Global Success

ROME, Nov. 6 (Korea Bizwire) – Leading Italian daily newspaper La Repubblica has turned its spotlight on the growing phenomenon of Korean cosmetics, highlighting the global surge in K-beauty’s popularity in a recent article titled “The New Era of Korean Cosmetics.” In its November 2 report, the newspaper cited data from global market research firm Statista [...]

Court Rules Against Designer Handbag Upcycling Artist in Louis Vuitton Trademark Case

Court Rules Against Designer Handbag Upcycling Artist in Louis Vuitton Trademark Case

SEOUL, Oct. 30 (Korea Bizwire) – A South Korean court has ruled that redesigning luxury products without permission constitutes trademark infringement, dealing a blow to the growing fashion upcycling industry.  The Patent Court of Korea upheld a lower court’s decision against a craftsman who reconstructed Louis Vuitton bags into new designs, ordering him to pay 15 [...]

Korean Cosmetics Giants Embrace ‘Hands-Off’ Approach in Indie Brand Acquisitions

Korean Cosmetics Giants Embrace ‘Hands-Off’ Approach in Indie Brand Acquisitions

SEOUL, Sept. 9 (Korea Bizwire) – K-beauty products are rapidly gaining popularity worldwide, and a wave of mergers and acquisitions is sweeping through South Korea’s cosmetics industry. In a notable trend, established cosmetics conglomerates are acquiring indie brands while promising to maintain their independence, a strategy that’s drawing significant attention.  Shinsegae International recently announced its decision [...]

South Korea’s MZ Generation Embraces DIY Fashion Trend

South Korea’s MZ Generation Embraces DIY Fashion Trend

SEOUL, Aug. 27 (Korea Bizwire) – In South Korea, a new fashion trend is taking hold among the MZ generation (those born between the early 1980s and early 2000s) who value individuality. This trend, known as “kkumi”, involves personalizing various fashion items, from shoes (“shin-kkumi”) to T-shirts (“ti-kkumi”) and bags (“baek-kkumi”).  On August 24, Eland World’s [...]

South Korean Agricultural Agency’s Royal Jelly Cosmetic Proves Effective in Anti-Wrinkle Treatment

South Korean Agricultural Agency’s Royal Jelly Cosmetic Proves Effective in Anti-Wrinkle Treatment

JEONJU, Aug. 24 (Korea Bizwire) – A cosmetic product derived from royal jelly, patented by South Korea’s Rural Development Administration (RDA), has demonstrated remarkable effectiveness in reducing wrinkles, according to skin experiments conducted by the agency. The RDA announced on Wednesday that its royal jelly-infused cosmetic had been registered as a functional anti-wrinkle product with the [...]

Amorepacific Launches Hera Brand in Thailand

Amorepacific Launches Hera Brand in Thailand

SEOUL, Aug. 20 (Korea Bizwire) — Amorepacific Corp., South Korea’s leading cosmetics firm, said Tuesday it has launched its luxury Hera brand in Thailand as part of its expansion into Asian markets. The first Hera outlet in Thailand is located at the Central Chidlom department store in Bangkok, with more outlets set to be added [...]