SEOUL, Aug. 29 (Korea Bizwire) — Louis Vuitton unveiled its first-ever beauty line, La Beauté Louis Vuitton, in Seoul on Friday, marking the global debut of the French luxury house’s long-awaited entry into cosmetics. The collection, comprising 55 shades of lipstick, 10 tinted balms and four eye shadow palettes, was presented at a pop-up store [...]
SEOUL, Aug. 29 (Korea Bizwire) — South Korea’s dermatology clinics have emerged as the country’s leading draw for foreign medical tourists, with patient numbers skyrocketing more than 100-fold over the past decade and a half. According to a report released Thursday by the Korea Health Industry Development Institute, 705,044 foreign patients received dermatological treatment in [...]
SEOUL, Aug. 25 (Korea Bizwire) — CJ OnStyle announced Sunday that it will launch a new mobile live commerce broadcast infused with artificial intelligence (AI) and extended reality (XR), positioning immersive video content as a differentiator in an increasingly crowded e-commerce market. The first installment, airing August 24, will spotlight the popular women’s underwear brand [...]
SEOUL, Aug. 22 (Korea Bizwire) — Once confined to military bases and the closets of enlisted soldiers, the “ROKA Tee” — a functional T-shirt emblazoned with the insignia of South Korea’s armed forces — has become an unlikely fashion hit among civilians, tourists, and students. At a military supply store in Yongsan earlier this month, [...]
PARIS, Aug. 11 (Korea Bizwire) — South Korean cosmetics are making waves in global beauty markets, with a notable surge in sales, particularly in Europe. According to Le Monde, Korean brands are increasingly dominating beauty stores in France, despite challenges such as rising U.S. tariffs. The rise of K-beauty products like sheet masks, snail mucin creams, [...]
SEOUL, August 1 (Korea Bizwire) — Amid rising temperatures and summer body pressures, South Korean health authorities are sounding the alarm over a disturbing body image trend spreading across social media platforms. The Korea Health Promotion Institute (KHPI) on Thursday warned against the glamorization of extreme thinness—particularly the so-called “bone arm” ideal—highlighting its potential harm [...]
SEOUL, July 31 (Korea Bizwire) — South Korea’s Everland has once again proven its horticultural prowess on the international stage, with its homegrown rose variety “Pink Pastry” winning both a Bronze Medal and a Special Fragrance Award at the 23rd International Rose Competition held in Gifu Prefecture, Japan. According to Samsung C&T Resort Group on Thursday, [...]
SEOUL, July 13 (Korea Bizwire) — On a recent vacation to Bali, Lee, a South Korean office worker in her 30s, noticed a peculiar trend on the beach: whenever she heard Korean being spoken, it was invariably by someone clad in a long-sleeved rash guard. “You could almost identify a Korean by whether they were [...]
SEOUL, July 8 (Korea Bizwire) – In a country where knowing your MBTI personality type is as common as your favorite coffee order, another trend is captivating foreign visitors: personal color analysis. A growing number of tourists in South Korea are making appointments at “personal color studios,” where stylists assess an individual’s skin tone, eye [...]
SEOUL, July 8 (Korea Bizwire) — With gold prices climbing steadily, South Korean jewelry brands are increasingly turning to lower-karat gold and alternative materials to appeal to younger, cost-conscious consumers. Traditionally dominated by 14K and 18K offerings, the market is seeing a growing presence of more affordable 10K, 9K, and even 5K gold pieces. These [...]