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Archive by category Beauty & Fashion

Korean Cosmetics Giants Embrace ‘Hands-Off’ Approach in Indie Brand Acquisitions

SEOUL, Sept. 9 (Korea Bizwire) – K-beauty products are rapidly gaining popularity worldwide, and a wave of mergers and acquisitions is sweeping through South Korea’s cosmetics industry. In a notable trend, established cosmetics conglomerates are acquiring indie brands while promising to maintain their independence, a strategy that’s drawing significant attention. Shinsegae International recently announced its decision [...]

South Korea’s MZ Generation Embraces DIY Fashion Trend

SEOUL, Aug. 27 (Korea Bizwire) – In South Korea, a new fashion trend is taking hold among the MZ generation (those born between the early 1980s and early 2000s) who value individuality. This trend, known as “kkumi”, involves personalizing various fashion items, from shoes (“shin-kkumi”) to T-shirts (“ti-kkumi”) and bags (“baek-kkumi”). On August 24, Eland World’s [...]

South Korean Agricultural Agency’s Royal Jelly Cosmetic Proves Effective in Anti-Wrinkle Treatment

JEONJU, Aug. 24 (Korea Bizwire) – A cosmetic product derived from royal jelly, patented by South Korea’s Rural Development Administration (RDA), has demonstrated remarkable effectiveness in reducing wrinkles, according to skin experiments conducted by the agency. The RDA announced on Wednesday that its royal jelly-infused cosmetic had been registered as a functional anti-wrinkle product with the [...]

Amorepacific Launches Hera Brand in Thailand

SEOUL, Aug. 20 (Korea Bizwire) — Amorepacific Corp., South Korea’s leading cosmetics firm, said Tuesday it has launched its luxury Hera brand in Thailand as part of its expansion into Asian markets. The first Hera outlet in Thailand is located at the Central Chidlom department store in Bangkok, with more outlets set to be added [...]

Oversized Check Shirts Emerge as Fall Fashion Trend

SEOUL, Aug. 20 (Korea Bizwire) – The oversized check shirt, once associated with the stereotypical “engineering student” look, is making a surprising comeback in South Korean fashion circles, according to Musinsa, one of the country’s leading online fashion retailers. On August 19, Musinsa reported a significant surge in the popularity of check shirts, with search volumes [...]

Hyundai Construction’s Trendy Work Jacket Becomes Unexpected Hit Among Employees

SEOUL, Aug. 16 (Korea Bizwire) – In a surprising fusion of construction wear and fashion, Hyundai Construction has unveiled a stylish new work jacket that’s capturing the imagination of its employees across generations. The company announced on August 15 that it has released an MA-1 Padded Jumper as an exclusive jacket for Hyundai Construction employees, in [...]

CJ Olive Young Launches Free Airport Shuttle for Foreign Tourists in Seoul

SEOUL, Aug. 4 (Korea Bizwire) – CJ Olive Young, a leading health and beauty retailer in South Korea, has introduced a free shuttle service for foreign tourists, the company announced on August 4. The Olive Young Express operates three times daily from Incheon International Airport to the popular shopping district of Myeong-dong in Seoul. The one-way [...]

South Korea Launches Initiative to Boost K-Beauty SMEs in Global Market

SEOUL, Jul. 25 (Korea Bizwire) – The South Korean government has joined forces with the cosmetics industry to nurture small and medium-sized enterprises (SMEs) in the K-Beauty sector, a move that aims to solidify the country’s position in the global beauty market. Korean cosmetics, already a top export item for SMEs, have gained worldwide popularity. On [...]

K-Beauty Experiences Surge Among Foreign Tourists in South Korea

SEOUL, Jul. 22 (Korea Bizwire) – As South Korea’s tourism industry rebounds, a new trend is emerging: foreign visitors are increasingly seeking out K-beauty experiences, from hair salons to personal color analysis sessions. An American tourist who wished to remain anonymous recently visited a renowned hair salon in Seoul’s trendy Hongdae district. “They perfectly executed the [...]

Asiana Airlines Transforms Retired Uniforms into Eco-Friendly Bags

SEOUL, Jul. 17 (Korea Bizwire) – Asiana Airlines announced on July 16 that it will launch a line of bags and pouches made from recycled uniforms, embracing the concept of upcycling. The South Korean carrier has partnered with 119REO, a fashion brand known for upcycling firefighters’ protective gear, to create these innovative products. The collaboration aims [...]