Consumer Insights & Behavior Archives | Be Korea-savvy

Archive by category Consumer Insights & Behavior

7 out of 10 S. Koreans Willing to Pay More for ESG Firms: Survey

7 out of 10 S. Koreans Willing to Pay More for ESG Firms: Survey

SEOUL, March 21 (Korea Bizwire) — Seven out of 10 South Koreans are willing to pay more for products from companies that actively pursue environmental, social and government (ESG) management, a local survey showed Friday. In the survey of 3,000 people aged 18 and older conducted by the Federation of Korean Industries (FKI) and Hankook [...]

As Voice Phishing Escalates, Police-Backed Prevention App Sees Record Adoption

As Voice Phishing Escalates, Police-Backed Prevention App Sees Record Adoption

SEOUL, March 20 (Korea Bizwire) — As phone-based phishing scams grow increasingly sophisticated, South Koreans are turning in droves to “Citizen Conan,” an anti-phishing app operated by the National Police Agency. According to mobile analytics firm IGAWorks Mobile Index, the number of Citizen Conan users surged by 215.9% in February, reaching 1.39 million, compared to [...]

LG and Samsung Dominate U.S. Consumer Reports Rankings for Refrigerators and Washers

LG and Samsung Dominate U.S. Consumer Reports Rankings for Refrigerators and Washers

SEOUL, March 16 (Korea Bizwire) — South Korea’s LG Electronics and Samsung Electronics have once again secured top rankings in U.S. Consumer Reports, extending their dominance from washing machines to refrigerators. According to industry sources, LG Electronics was recently ranked No. 1 in the 30-inch and 33-inch top-freezer refrigerator categories in Consumer Reports’ 2025 Best Refrigerators [...]

Short-Form Video Dominates South Korea’s Digital Viewing Habits

Short-Form Video Dominates South Korea’s Digital Viewing Habits

SEOUL, March 13 (Korea Bizwire) —  South Koreans are spending nearly seven times more time watching short-form videos than traditional over-the-top (OTT) streaming content, underscoring a shift in digital consumption patterns toward quick, engaging clips. According to a report released on Thursday by WiseApp Retail, a mobile app and retail analytics firm, the average South Korean [...]

South Korea’s Soaring Private Education Costs: Test Prep Starts at Age 4

South Korea’s Soaring Private Education Costs: Test Prep Starts at Age 4

SEOUL, March 13 (Korea Bizwire) — The South Korean government has, for the first time, publicly disclosed data on early childhood private education spending, shedding light on a rapidly expanding market that has sparked concerns over educational inequality and excessive academic pressure on young children. The Ministry of Education released findings from the 2024 Early Childhood [...]

‘Stress Relief’ Voodoo Dolls Surge in Popularity on South Korean E-Commerce Sites, Sparking Debate

‘Stress Relief’ Voodoo Dolls Surge in Popularity on South Korean E-Commerce Sites, Sparking Debate

SEOUL, March 11 (Korea Bizwire) — “Don’t suffer in silence anymore. Take revenge on those who have wronged you,” reads the product description for a straw doll on a popular South Korean e-commerce platform. These modern interpretations of traditional voodoo dolls, priced at around 10,000 won each, are being marketed as stress-relief tools for dealing with workplace [...]

Social Media Users, Especially on TikTok, Largely Scroll to Pass Time

Social Media Users, Especially on TikTok, Largely Scroll to Pass Time

SEOUL, March 10 (Korea Bizwire) — A new survey has revealed that many social media users primarily access platforms to kill time, with TikTok showing the strongest tendency toward habitual, passive consumption. According to the “2024 Social Media User Survey” conducted by the Korea Press Foundation, 48.7% of TikTok users cited “killing time or habitual use” [...]

Luxury Beauty Sales Surge as High-End Fashion Faces Economic Slowdown

Luxury Beauty Sales Surge as High-End Fashion Faces Economic Slowdown

SEOUL, March 9 (Korea Bizwire) —  As the economic downturn persists, South Korea’s luxury market is witnessing a shift in consumer spending habits, with high-end cosmetics sales outpacing those of expensive fashion items like designer handbags and apparel. According to the retail industry on Sunday, luxury beauty brands such as Prada, Hermès, and Givenchy saw their [...]

Consumer Groups Push Back Against Pharmacists’ Opposition to Daiso’s Sale of Health Supplements

Consumer Groups Push Back Against Pharmacists’ Opposition to Daiso’s Sale of Health Supplements

SEOUL, March 7 (Korea Bizwire) —  A heated debate has erupted over South Korean discount retailer Daiso’s sale of low-cost health supplements, as pharmacists oppose the move while consumer groups argue it infringes on consumer rights. The Korea Consumer Organizations Council issued a statement on March 7 condemning the pharmacist associations’ objections, stating, “Health supplements are [...]

Most Seoul Residents Support Raising Age for Free Subway Rides, Survey Finds

Most Seoul Residents Support Raising Age for Free Subway Rides, Survey Finds

SEOUL, March 6 (Korea Bizwire) — A majority of Seoul residents support raising the minimum age for senior citizens’ free subway rides from the current 65 years, with most favoring 70 as the new threshold, according to a survey released on March 5. The findings were presented at a public forum on elderly transportation benefits hosted [...]