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South Korean Consumers Embrace ‘Newmiliar’ Products in 2024, Online Retailer Reports

South Korean Consumers Embrace ‘Newmiliar’ Products in 2024, Online Retailer Reports

SEOUL, Dec. 5 (Korea Bizwire) – CJ OnStyle, a major South Korean online retailer, has identified “newmiliar” as the defining consumer trend of 2024, describing a preference for products that combine familiarity with innovative twists.  The term “newmiliar,” a portmanteau of “new” and “familiar,” emerged from the company’s analysis of sales data across its most popular [...]

YouTube Most Used Mobile Platform in S. Korea: Data

YouTube Most Used Mobile Platform in S. Korea: Data

SEOUL, Dec. 4 (Korea Bizwire) — Video streaming service YouTube has been the most used mobile app in South Korea for an entire year, industry data showed Wednesday. The Google-owned mobile platform recorded 46.35 million monthly active users in November, maintaining its lead for 12 straight months in the country, according to the data from [...]

‘Buy Only What You Need’: Young South Koreans Embrace Minimalist Fashion Trend

‘Buy Only What You Need’: Young South Koreans Embrace Minimalist Fashion Trend

SEOUL, Dec. 3 (Korea Bizwire) – In a shift away from luxury brand obsession, South Korea’s younger generation is increasingly adopting a “YONO” (You Only Need One) approach to fashion consumption, prioritizing practicality and versatility over conspicuous consumption. The trend, particularly popular among millennials and Gen Z consumers born between the early 1980s and early 2000s, [...]

Single-Person Households in South Korea Curtail Spending Amid Rising Costs, Hampering Economic Recovery

Single-Person Households in South Korea Curtail Spending Amid Rising Costs, Hampering Economic Recovery

SEOUL, Dec. 3 (Korea Bizwire) – Single-person households in South Korea have reduced spending due mainly to high housing expenses and a tough job market situation, affecting the recovery of private consumption, a central bank report showed Tuesday. The proportion of one-person households out of the country’s total has been on a constant increase from [...]

Daangn’s “Bungeoppang Map” Captures Korea’s Winter Nostalgia Amid Rising Costs

Daangn’s “Bungeoppang Map” Captures Korea’s Winter Nostalgia Amid Rising Costs

SEOUL, Dec. 2 (Korea Bizwire) – Daangn, a South Korean hyperlocal platform, is seeing unexpected success with its new “Bungeoppang Map,” a user-driven feature that helps people locate street vendors selling bungeoppang, a beloved fish-shaped winter pastry filled with sweet red bean paste. The map, launched on November 20 as a seasonal offering, has sparked a [...]

Niche Perfumes Thrive Amid Rising Luxury Trends in South Korea

Niche Perfumes Thrive Amid Rising Luxury Trends in South Korea

SEOUL, Dec. 2 (Korea Bizwire) – Despite persistent inflation, South Korea’s fragrance market is booming, with niche luxury perfumes gaining prominence. International brands like Jo Malone, Diptyque, and Byredo are leading the charge, capturing significant consumer interest and driving growth in the high-end cosmetics sector. According to industry data, niche perfume sales through Shinsegae International’s [...]

Clothing Expenditure Falls to Record Low Amid Sluggish Demand and Warm Weather

Clothing Expenditure Falls to Record Low Amid Sluggish Demand and Warm Weather

SEOUL, Dec. 2 (Korea Bizwire) – Spending on clothing and footwear in South Korea has dropped to its lowest share of consumer expenditures, as domestic demand remains weak and unseasonably warm weather curbs the need for fall apparel.  Data from Statistics Korea shows that in the third quarter of 2024, average monthly consumer spending per [...]

LG Dominates Customer Satisfaction in South Korea’s AI-Driven Appliance Market

LG Dominates Customer Satisfaction in South Korea’s AI-Driven Appliance Market

SEOUL, Dec. 1 (Korea Bizwire) – As AI-integrated appliances cement their position as the mainstream in South Korea’s home electronics market, LG Electronics has emerged as the leader in customer satisfaction, according to a recent report. A study by corporate data research firm CEO Score, released Sunday, analyzed the top 100 products in five major appliance [...]

One in 3 Consumers Experience Problems in Online Shopping: Survey

One in 3 Consumers Experience Problems in Online Shopping: Survey

SEOUL, Nov. 29 (Korea Bizwire) — One in three South Korean consumers has experienced issues while shopping online, a government survey showed Friday, underscoring the need for improved consumer protection from e-commerce operators. The survey, conducted on 2,000 local consumers, showed that 29.4 percent of the people shopping on local e-commerce platforms and 28.3 percent [...]

Volvo’s ‘90 Cluster’ Models Shine in South Korea With Focus on Safety

Volvo’s ‘90 Cluster’ Models Shine in South Korea With Focus on Safety

SEOUL, Nov. 27 (Korea Bizwire) – Swedish automaker Volvo’s flagship “90 Cluster” series—comprising the XC90, S90, and V90 Cross Country—continues to enjoy steady popularity in South Korea, driven by its reputation for advanced safety features and innovative technology. According to Volvo Cars Korea, the 90 Cluster accounted for 26% of the 12,284 Volvo vehicles sold in [...]