Consumer Insights & Behavior Archives | Be Korea-savvy

Archive by category Consumer Insights & Behavior

Summer Vacation Divides South Koreans, Survey Reveals

Summer Vacation Divides South Koreans, Survey Reveals

SEOUL, Jul. 26 (Korea Bizwire) – A recent survey conducted by KB Kookmin Card has shed light on South Koreans’ attitudes towards summer vacations, revealing a nation split on the necessity of travel.  The study, released on July 25, found that 56.6% of respondents believe “travel is necessary” during the summer break, while 43.4% feel it [...]

Samsung Galaxy Narrows Satisfaction Gap with Apple iPhone, Survey Finds

Samsung Galaxy Narrows Satisfaction Gap with Apple iPhone, Survey Finds

SEOUL, Jul. 26 (Korea Bizwire) – In a recent survey, Samsung Galaxy users reported nearly identical satisfaction levels to those of Apple iPhone users, signaling a significant shift in the smartphone market dynamics.  According to a mobile communications survey conducted by Consumer Insight, a market research firm, the overall satisfaction score for Samsung’s Galaxy S series [...]

LG Electronics Sees Subscription Services and B2B Growth as Key to Future Success

LG Electronics Sees Subscription Services and B2B Growth as Key to Future Success

  SEOUL, July 25 (Korea Bizwire) – South Korean tech giant LG Electronics is making significant strides in its subscription-based appliance business and B2B sector, signaling a shift in its long-term strategy. In a conference call on July 25 to discuss second-quarter results, company executives outlined the progress and future plans for these key growth areas. [...]

Temu Marks First Year in South Korea with Strong Consumer Recognition, Survey Shows

Temu Marks First Year in South Korea with Strong Consumer Recognition, Survey Shows

SEOUL, July 25 (Korea Bizwire) – Chinese e-commerce platform Temu has reported that essential household items topped the list of most purchased products in its first year of operations in South Korea, according to a survey released on July 25. The study, conducted by Korea Gallup Research Institute on behalf of Temu, polled 1,026 adults aged [...]

Delivery Apps Become Backdoor for Underage Drinking and Smoking in South Korea

Delivery Apps Become Backdoor for Underage Drinking and Smoking in South Korea

BUSAN, Jul. 22 (Korea Bizwire) – In a bustling city known for its seafood and beaches, a new concern is brewing among parents and authorities alike: the ease with which minors can access alcohol and cigarettes through delivery apps.  “It’s frustrating when someone who’s clearly underage asks me to buy alcohol or cigarettes,” said a delivery [...]

South Korean Consumers Urged to Exercise Caution When Purchasing Medical Devices

South Korean Consumers Urged to Exercise Caution When Purchasing Medical Devices

SEOUL, Jul. 15 (Korea Bizwire) – The Korea Consumer Agency has issued a warning to consumers, urging them to thoroughly test and review contract terms before purchasing medical devices such as massage chairs, massagers, and hearing aids. This comes in response to a steady stream of consumer complaints and dissatisfaction with these products.  According to data [...]

Koreans Lead in Embracing Mobile AI, Samsung Study Finds

Koreans Lead in Embracing Mobile AI, Samsung Study Finds

SEOUL, July 13 (Korea Bizwire) – South Korean consumers show the highest enthusiasm for using artificial intelligence (AI) technology on mobile devices, according to a study released by Samsung Electronics on July 11. The findings were unveiled at the “Salon de AI,” a Galaxy AI media forum held in Paris, following the company’s Galaxy product launch [...]

Brand Loyalty Tightens Grip on South Korean Smartphone Market, Survey Shows

Brand Loyalty Tightens Grip on South Korean Smartphone Market, Survey Shows

SEOUL, Jul. 12 (Korea Bizwire) – A recent survey has revealed that 9 out of 10 consumers in South Korea intend to stick with their current smartphone brand, indicating a strengthening “lock-in effect” in the mobile device market. The study also found that smartphone usage among seniors over 70 has surpassed 90% for both men and [...]

LG Electronics Sees Surge in Appliance Subscriptions, Reshaping Consumer Habits

LG Electronics Sees Surge in Appliance Subscriptions, Reshaping Consumer Habits

SEOUL, Jul. 12 (Korea Bizwire) – LG Electronics announced on July 11 that its subscription-based business model for premium home appliances is experiencing rapid growth, with more than 3 out of 10 customers opting for subscriptions over traditional purchases in June.  The tech giant reported that 36.2% of sales for 20 subscription-eligible products at LG Best [...]

As Unpredictable ‘Ghost Rain’ Confounds Forecasts, South Koreans Turn to Foreign Weather Apps

As Unpredictable ‘Ghost Rain’ Confounds Forecasts, South Koreans Turn to Foreign Weather Apps

SEOUL, Jul. 11 (Korea Bizwire) – South Korea is experiencing a phenomenon known as “ghost rain” – simultaneous heavy downpours and heat waves that have defied weather predictions – leaving citizens increasingly frustrated with inaccurate forecasts. This meteorological anomaly has sparked a trend of “weather migration,” with many South Koreans abandoning the national weather service’s app [...]