SEOUL, Nov. 9 (Korea Bizwire) – The percentage of imported passenger cars in the domestic market is anticipated to drop below 20 percent this year, marking the first decline in four years. This decrease can be attributed to the relative success of domestic passenger car models, particularly Hyundai Motor’s luxury brand, Genesis, and the overall decrease [...]
SEOUL, Nov. 8 (Korea Bizwire) – Dramas based on popular webtoons have taken center stage in the South Korean TV drama market. In a country where novelty is key, these adaptations draw viewers with their fresh settings, imaginative characters, and recognizable titles. One of the most buzzed-about webtoon-based dramas in the latter half of this year [...]
SEOUL, Nov. 8 (Korea Bizwire) – A recent survey has revealed that over 70 percent of Korean adults have expressed intent to make financial investments for the pursuit of ‘Godsaeng,’ a term coined to represent a diligent and exemplary life. ‘Godsaeng’ is a neologism formed by combining ‘God’ and ‘saeng’ (meaning ‘life’ in Korean) and signifies [...]
SEOUL, Nov. 6 (Korea Bizwire) – South Korea’s major department stores are turning their attention to the “vintage” trend to attract the MZ generation, those born between the early 1980s and early 2000s, who are emerging as their primary consumer base. Recognizing that the MZ generation is sensitive to value consumption and familiar with secondhand transactions, [...]
SEOUL, Nov. 1 (Korea Bizwire) – Mongolia has emerged as a trendy travel destination, particularly appealing to Generation MZ, the demographic born in the early 1980s to the early 2000s. Mongolia typically experiences high summer temperatures in the 20s, with the prime travel season running from June to September. Major travel agencies have significantly increased the [...]
SEOUL, Oct. 30 (Korea Bizwire) – The pharmaceutical and biotechnology industry is making significant strides in enhancing its presence in the beauty sector, particularly in the realm of cosmetics. Industry experts suggest that this strategic shift is aimed at attracting consumers and driving sales by emphasizing pharmaceutical companies’ focus on health. In recent developments, the Yuhan [...]
SEOUL, Oct. 27 (Korea Bizwire) – As the COVID-19 pandemic has prolonged the prevalence of non-face-to-face shopping, apparel and cosmetics companies are intensifying their online marketing strategies, specifically targeting Generation MZ (those born between the early 1980s and early 2000s). This younger demographic is increasingly recognizing the advantages of online shopping, which has led to a [...]
SEOUL, Oct. 25 (Korea Bizwire) – Smilegate Hope Studio announced the launch of Korea’s first gamified donation platform, Hope Studio, on Tuesday. Hope Studio stands as an interactive platform that brings together partners, donors, and gamers in a collective effort to address societal challenges. This platform seamlessly merges the realms of donation and volunteer activities with [...]
SEOUL, Oct. 16 (Korea Bizwire) – Samsung Electronics has introduced the “JET SET GO Challenge” to make cleaning enjoyable for the whole family using their BESPOKE Jet™ AI cordless stick vacuum cleaner. This challenge marks the launch of the Jet Vacuum Cleaner toy, a collaborative project with the popular character Pororo to teach kids good [...]
SEOUL, Oct. 16 (Korea Bizwire) – The repercussions of the economic downturn have reverberated in the imported electric vehicle market, drawing attention to the widening wealth gap often described as “The rich get richer, the poor get poorer.” While sales of domestic electric vehicles (EVs) have been lackluster this year, there has been a notable surge in [...]