Consumer Insights & Behavior Archives | Page 3 of 32 | Be Korea-savvy

Archive by category Consumer Insights & Behavior

Number of Households Relocating to Rural Areas Declines for Second Consecutive Year in 2023

Number of Households Relocating to Rural Areas Declines for Second Consecutive Year in 2023

SEOUL, June 25 (Korea Bizwire) – The number of households that moved from urban areas to farming and fishing villages fell for the second consecutive year in 2023, data showed Tuesday. The number of households moving to farming villages came to 317,464 last year, down 4.4 percent from a year earlier, according to the data [...]

South Korean Children’s Clothing Market Thrives Despite Declining Birth Rates

South Korean Children’s Clothing Market Thrives Despite Declining Birth Rates

SEOUL, Jun. 25 (Korea Bizwire) – The children’s clothing market in South Korea is experiencing steady growth despite a declining birth rate and shrinking child population, according to recent industry analysis. Data from market research firm Euromonitor reveals that the domestic children’s clothing market was worth 2.45 trillion won in 2023, a 33% increase from 1.84 [...]

South Korean Consumer Satisfaction Inches Up, Survey Shows

South Korean Consumer Satisfaction Inches Up, Survey Shows

SEOUL, Jun. 21 (Korea Bizwire) – South Korean consumers expressed a slightly higher level of satisfaction with their overall consumption experiences in 2023, according to a survey released on June 20 by the Korea Consumer Agency.  The survey, which measured perceived satisfaction on a 100-point scale, revealed an overall score of 68.1 points, a 1.1-point increase [...]

High Prices Curb Consumer Spending for Fifth Consecutive Month in South Korea

High Prices Curb Consumer Spending for Fifth Consecutive Month in South Korea

SEOUL, Jun. 20 (Korea Bizwire) – As high interest rates and soaring inflation persist, domestic consumption in South Korea has been on a downward trajectory for five consecutive months, according to BC Card. The credit card company reported on June 19 that sales across seven major sectors have declined month-over-month compared to the same period last [...]

Multitasking Reigns as Half of Single-Person Households Blend TV and Mobile Use

Multitasking Reigns as Half of Single-Person Households Blend TV and Mobile Use

SEOUL, Jun. 17 (Korea Bizwire) – A recent study by KT Corporation has revealed that more than half of single-person households in South Korea engage in simultaneous television viewing and mobile device usage, seamlessly combining entertainment with information gathering and online shopping.  On June 13, KT announced the findings after analyzing big data from 3 million [...]

Earthquake in South Korea Stokes Fears and Spurs Survival Preparations

Earthquake in South Korea Stokes Fears and Spurs Survival Preparations

BUAN, Jun. 15 (Korea Bizwire) – The magnitude 4.8 earthquake that struck the city of Buan earlier this week has amplified anxieties across South Korea about the possibility of a more devastating seismic event, prompting many to take precautionary measures like assembling survival kits. With the memory of the destructive quakes in Gyeongju in 2016 and [...]

Lotte Home Shopping Finds Success with ’300 Second Bargain’ TV Segment

Lotte Home Shopping Finds Success with ’300 Second Bargain’ TV Segment

SEOUL, June 14 (Korea Bizwire) –  Lotte Home Shopping, a major South Korean home shopping channel, has achieved remarkable sales through its innovative “300 Second Bargain” TV segment, marking a first for the industry. In a pioneering move, Lotte Home Shopping introduced the “short-form” format to its live TV broadcasts in March, offering daily essentials at [...]

ChatGPT Tops 1 Mln Users in S. Korea amid Growing Popularity: Data

ChatGPT Tops 1 Mln Users in S. Korea amid Growing Popularity: Data

SEOUL, Jun. 11 (Korea Bizwire) — The number of OpenAI’s ChatGPT users in South Korea rose 30 percent last month, surpassing 1 million for the first time on the increasing popularity of the artificial intelligence chatbot, industry data showed Tuesday. The mobile ChatGPT application had 1.27 million users in May, up from 980,000 in April, [...]

With Summer Heat Arriving, Demand Grows for Mini and Pre-Cut Watermelons

With Summer Heat Arriving, Demand Grows for Mini and Pre-Cut Watermelons

SEOUL, Jun. 10 (Korea Bizwire) – As the early summer heat sets in, the demand for watermelons is rising in earnest. While customers seeking large watermelons weighing over 6 kilograms, with the adage “the bigger, the better,” remain steady, mini watermelons and pre-cut watermelon slices are gaining immense popularity due to the increasing number of single [...]

In Inflation-Weary South Korea, Convenience Stores Bet on Ultra-Cheap Fare

In Inflation-Weary South Korea, Convenience Stores Bet on Ultra-Cheap Fare

SEOUL, Jun. 8 (Korea Bizwire) –As South Korean consumers increasingly pursue value amid high inflation, convenience store chains are rolling out a wave of ultra-low-cost products priced below 1,000 won. With the “lunchhflation” of soaring midday meal costs straining office workers, these inexpensive food items have found particular appeal as affordable lunch options. The popular [...]