New Product and Service Archives | Be Korea-savvy

Archive by category New Product and Service

Hyundai Debuts Racing-Inspired Elantra N TCR Edition

Hyundai Debuts Racing-Inspired Elantra N TCR Edition

SEOUL, Nov. 17 (Korea Bizwire) – Hyundai Motor Company introduced its new Elantra N TCR Edition on November 17, incorporating technology and design elements from its successful motorsport program. The special edition model takes its name from the TCR (Touring Car Racing) World Tour, a racing series in which Hyundai has competed since 2017. The automaker [...]

LG Unveils Premium Water Purifying Humidifier with Larger Tank

LG Unveils Premium Water Purifying Humidifier with Larger Tank

SEOUL, Nov. 17 (Korea Bizwire) – LG Electronics announced November 17 the launch of its 2024 LG PuriCare Object Collection Hydro Tower, a premium water purifying humidifier featuring significant upgrades based on consumer feedback. The new model doubles the water tank capacity of its predecessor, addressing a key user demand identified through the company’s consumer behavior [...]

Bibigo Partners with ‘Squid Game’ for Global Food Campaign

Bibigo Partners with ‘Squid Game’ for Global Food Campaign

SEOUL, Nov. 14 (Korea Bizwire) – CJ CheilJedang’s Bibigo brand is set to launch a global collaboration with Netflix’s hit series “Squid Game” Season 2, marking a significant partnership between South Korea’s leading food brand and entertainment content. The food giant announced on November 14 that the collaborative campaign will roll out across 14 countries, including [...]

Ford Launches Updated Explorer SUV in South Korea, Cutting Prices to Boost Competition

Ford Launches Updated Explorer SUV in South Korea, Cutting Prices to Boost Competition

SEOUL, Nov. 13 (Korea Bizwire) – Ford’s bestselling SUV, the Explorer, has made its latest debut in South Korea, with the automaker unveiling The New Ford Explorer at a showcase event held at Some Sevit in Seoul’s Seocho district on November 12. First introduced in North America in 1990 as Ford’s first four-door SUV, the Explorer [...]

BMW Korea Unveils Updated 4 Series Gran Coupé with Enhanced Performance and Luxury Features

BMW Korea Unveils Updated 4 Series Gran Coupé with Enhanced Performance and Luxury Features

SEOUL, Nov. 8 (Korea Bizwire) – BMW Korea announced on November 7 the domestic launch of its facelifted second-generation 4 Series, the New 4 Series Gran Coupé, which the company says strikes a balance between sporty aesthetics and luxury refinement.  The updated model features distinctive design elements that emphasize its dynamic character, including arrow-shaped daytime running [...]

Mercedes-Benz Launches First Electric G-Class in Korea with Limited Edition Model

Mercedes-Benz Launches First Electric G-Class in Korea with Limited Edition Model

SEOUL, Nov. 8 (Korea Bizwire) – Mercedes-Benz Korea has announced the introduction of its first electrified G-Class model, the “All-New Mercedes-Benz G580 with EQ Technology,” marking a significant evolution in its premium SUV lineup. The company revealed on November 7 that it will initially release 70 units of a distinctive limited edition model, the “Edition One,” [...]

Kia Unveils Adventure-Ready Concept Vehicles at SEMA 2024 in Las Vegas

Kia Unveils Adventure-Ready Concept Vehicles at SEMA 2024 in Las Vegas

LOS ANGELES, Nov. 7 (Korea Bizwire) – Kia Motors showcased two new concept vehicles designed for outdoor enthusiasts at SEMA 2024, the world’s largest automotive customization show, held at the Las Vegas Convention Center on November 5.  The two vehicles – the EV9 ADVNTR (Adventure) and PV5 WKNDR (Weekender) – were developed by Kia’s U.S. Design [...]

Busan Launches AI-Powered Lost and Found Platform Using Blockchain Technology

Busan Launches AI-Powered Lost and Found Platform Using Blockchain Technology

BUSAN, Nov. 6 (Korea Bizwire) – In a significant upgrade to its municipal services, the city of Busan announced on November 5 the launch of Finding All, a new citizen-participation platform that combines blockchain and artificial intelligence technologies to streamline the process of locating lost items. The platform emerged from Busan’s Blockchain Specialized Cluster Creation Project, [...]

S. Korean Online Boutique Jente Launches Global Service

S. Korean Online Boutique Jente Launches Global Service

SEOUL, Nov. 4 (Korea Bizwire) — South Korean online high-fashion gallery jente has launched its official global service to make inroads into markets in different regions, its officials said Monday. According to the officials, jente’s global platform with English language services is now available for access across the world. The platform will feature products from [...]

Kia Releases Revamped K5 Midsize Sedan with Improved Features

Kia Releases Revamped K5 Midsize Sedan with Improved Features

SEOUL, Nov. 4 (Korea Bizwire) — Kia Corp., South Korea’s second-largest automaker, said Monday it has released a revamped version of its K5 midsize sedan with an improved value proposition and a suite of feature upgrades. The latest K5 features expanded safety and convenience options across its trims, with Kia adding a new entry-level trim [...]